Content Writer

We are hiring on behalf of our client, a luxury hospitality group, a creative Content Writer to join their Marketing Team. This role is responsible for conceptualizing, producing, and managing high-quality content that reflects the elegance, sophistication, and unique experiences offered across our properties. The ideal candidate has a strong visual eye, and a deep understanding of luxury hospitality branding.

Key Responsibilities

• Develop and execute engaging content strategies aligned with the brand’s identity and marketing objectives
• Create high-end visual and written content for digital platforms, including social media, websites, email campaigns, and digital advertising
• Collaborate closely with the Marketing team to plan and deliver content calendars across all properties
• Capture and edit photo and video content showcasing hotel experiences, amenities, dining, and guest services
• Ensure consistency in tone, style, and messaging across all communication channels
• Stay up-to-date with luxury hospitality trends, social media innovations, and emerging content formats
• Work with external agencies, photographers, and influencers when required
• Monitor content performance and optimize strategies based on analytics and engagement metrics
• Maintain brand guidelines and uphold the group’s luxury positioning in all outputs
• Perform other duties relevant to the role to support the Marketing team and uphold the brand’s luxury standards
• A Bachelor’s degree in Marketing, Communications, Media, or a related field will be considered an advantage
• Minimum of 4 years of proven experience as a Content Creator, ideally within luxury hospitality or high-end lifestyle brands.
• Proficient in leveraging AI tools for content creation and optimization
• Strong portfolio demonstrating high-quality visual and written content
• Proficiency in content creation tools (e.g., Adobe Creative Suite, Canva, video editing software)
• Excellent photography and videography skills
• Strong copywriting and storytelling abilities
• Knowledge of social media platforms, trends, and best practices
• Ability to manage multiple projects and meet deadlines in a fast-paced environment
• High attention to detail and a passion for luxury branding
• Attractive remuneration package
• Provident Fund
• Staff discounts at the hotels of the group
• Free meals on duty
• Employee Appreciation Program and Reward Scheme
• Great work-life balance
• Comprehensive new staff induction programmes
• Group-wide professional development opportunities across countries and properties
• Continuous training opportunities