Commercial Sales Manager

Summary

This role is responsible for leading and growing the showroom and online sales division within a fast-paced, product-focused commercial retail business.

The Commercial Sales Manager will drive turnover through strong leadership, team development, operational ownership, customer engagement, and data-driven decision making.

The role requires a hands-on commercial leader who can build structure, improve standards, develop people, and execute effectively through the sales team.

The successful candidate will be commercially minded, energetic, dependable, and aligned to a culture of accountability, respect, ownership, and continuous improvement.

This is not a purely strategic executive role — it is suited to someone who enjoys building, improving, coaching, and driving execution through their team within a growing sales environment.

The ideal profile is someone with strong commercial retail exposure in high-ticket , product-based environment such as commercial catering equipment or furniture, technical equipment, automotive, lifestyle retail, building supply, or similar showroom-led industries.

Responsibilities

• Lead and manage the showroom and online sales divisions to achieve departmental turnover and KPI targets.
• Drive sales performance through structured leadership, accountability, coaching, and operational discipline.
• Build a high-performance, customer-focused sales culture aligned to company values and standards.
• Develop, mentor, and grow the sales team through training, coaching, performance management, and succession planning.
• Ensure team members understand expectations, product knowledge requirements, CRM usage, and customer engagement standards.
• Monitor sales activity, conversion rates, pipeline performance, and revenue trends using CRM and reporting tools.
• Analyse sales data and identify opportunities for growth, efficiency, staffing improvements, and operational optimisation.
• Work closely with management to support the scaling and development of the sales department.
• Assist with sales process improvements, workflow efficiencies, team structure planning, and operational alignment.
• Collaborate with Marketing, Procurement, Warehouse, Logistics, and Customer Care to ensure smooth customer delivery and experience.
• Maintain strong standards around professionalism, communication, reporting, customer service, and sales execution.
• Drive ownership and accountability within the team while maintaining a positive and motivating leadership presence.
• Support management with reporting, sales insights, team feedback, and execution planning.

Culture & Leadership Fit

• Strong alignment to company culture and values.
• Demonstrates respect, honesty, commitment, maturity, and personal accountability.
• Genuinely cares about customers, team members, and business success.
• Not limited to an ‘8–5’ mindset — demonstrates ownership and pride in outcomes.
• Positive, resilient, solution-oriented, and able to turn challenges into opportunities.
• High-energy leadership presence with the ability to motivate and inspire people.
• Coachable, adaptable, willing to learn, and open to growth and development.
• Strong interpersonal and communication skills across different personalities and functions.

Competencies

• Commercial acumen and sales leadership capability
• Strong operational execution
• Data-driven and analytical mindset
• Team leadership and coaching ability
• Strong communication and interpersonal skills
• High ownership and accountability
• Problem-solving and solution orientation
• Ability to manage change and improve team performance
• Strong organisational and planning skills
• Performance and growth mindset

Minimum requirements

• Minimum 3–5 years’ experience in a sales leadership, branch management, or commercial retail management role.
• Proven experience leading and developing a sales or customer-facing team.
• Experience in a high-ticket, product-focused retail or showroom environment.
• Exposure to CRM systems, reporting tools, and sales analytics.
• Strong understanding of KPI management, sales reporting, and operational execution.
• Strong administration and computer skills (Excel, Word, Outlook, CRM systems).
• Fluent in English. Afrikaans advantageous.
• Valid South African driver’s license.
• Industry exposure:

o Experience with commercial catering/food service equipment is advantageous.

o Experience within industries relating to Hospitality supply or showroom-led environments, Furniture and interiors, Automotive dealerships, Technical or equipment sales, Building supply and trade sales, Lifestyle or premium retail will be helpful.