Customer Experience Executive (Jewellery)

Job Requirements

Job Title: Retail Marketing Executive

Location: Bangalore

Department: Sales & Marketing / Retail Marketing

Reporting To: Retail Marketing Head

Job Summary

The Retail Marketing Executive is responsible for planning and executing marketing activities that drive footfall, improve in-store visibility, and enhance sales performance across retail outlets. This role bridges marketing strategy and on-ground execution, ensuring brand consistency and effective customer engagement at the store level.

Key Responsibilities

Retail Marketing & Promotions

• Plan and execute in-store promotions, seasonal campaigns, and retail activations, BTL
• Coordinate with sales teams to align marketing initiatives with sales targets
• New store openings & grand launches, rebranding, and store refurbishments
• Planning & execution of concern stores uplift
• Catchment understanding
• Planning if exhibitions across stores & neutral locations

Campaign Execution & Analysis

• Track campaign performance and analyze sales uplift and ROI
• Collect market intelligence, customer feedback, and competitor activity
• Prepare marketing performance reports and insights

Vendor & Stakeholder Coordination

• Liaise with vendors, agencies, printers, and designers for marketing materials
• Coordinate with internal teams such as operations, VM, marketing, supply chain, and finance
• Ensure timely execution of marketing plans within approved budgets

Digital & Local Marketing Support

• Support local digital promotions, social media campaigns, and WhatsApp marketing
• Assist in loyalty programs and customer engagement initiatives

Work Experience

Key Skills & Competencies

• Strong understanding of BTL, retail marketing and consumer behavior
• Excellent coordination and execution skills
• Analytical mindset with attention to detail
• Good communication and interpersonal skills
• Ability to manage multiple stores and priorities
• Proficiency in MS Excel, PowerPoint, and marketing analytics

Qualifications & Experience

• MBA in marketing, Business Administration, or a related field
• 4-6 years of experience in retail marketing, FMCG, or consumer brands
• Experience with multi-store retail environments preferred

Key Performance Indicators (KPIs)

• Increase in store footfall, buyers (new & repeat), ticket size and sales conversions
• Timely execution of marketing campaigns
• Campaign ROI and cost efficiency
• Budget management