Marketing & Communications Manager (f/m/d) - The WestDill Mayfair Hotel London, Colbert Collection

The Marketing & Communications Manager is responsible for shaping and delivering the hotel’s marketing and communications strategy across Rooms and Food & Beverage, ensuring a cohesive, elevated expression of the Colbert Collection brand across all guest touchpoints.

Key Duties & Responsibilities

Brand, Marketing & Communications Strategy

• Understand and actively communicate the brand strategy and positioning of the hotel, part of the Colbert Collection brand, across relevant marketing platforms.
• Develop and implement the annual marketing and communications plan for the hotel, aligned with commercial objectives and the Colbert Collection brand strategy.
• Act as the on‑property guardian of brand positioning, tone of voice, and visual identity across all channels and materials.
• Ensure a consistent, refined brand presence across digital channels, media platforms, OTAs, owned communications, and guest‑facing collateral.

Digital, Content & Asset Management

• Manage and coordinate the hotel’s digital marketing presence, including website content, social media platforms, and campaign messaging.
• Oversee content creation, storytelling, and day‑to‑day content planning across digital and social channels, ensuring a cohesive, visually elegant narrative.
• Maintain and continuously enhance the hotel’s marketing asset library, including photography, video, copy, and digital content.
• Ensure imagery and content reflect the hotel’s design‑led, culturally aware positioning and contemporary Mayfair sensibility.

Communications, PR & Partnerships

• Lead and coordinate marketing and communications activity for the hotel opening and post‑launch phase.
• Support PR activities, including liaison with appointed agencies, media relations coordination, press visit logistics, coverage tracking, and internal distribution of results.
• Identify and support strategic brand partnerships aligned with luxury, culture, lifestyle, and the Colbert Collection ethos.
• Maintain a calendar of key awards, listings, and nominations, ensuring timely and high‑quality submissions.
• Support reputational and crisis communications as required, in alignment with Minor Hotels guidelines.

Commercial & Cross‑Functional Collaboration

• Work closely with hotel leadership, Revenue, Sales, Rooms, and Food & Beverage teams to align marketing initiatives with demand cycles and commercial priorities.
• Maintain up‑to‑date knowledge of the competitive landscape, market trends, and industry developments, translating insights into actionable initiatives.
• Track performance, campaign outcomes, digital metrics, and coverage, providing clear reporting and commercial insight.

How You Can Succeed in This Role

• Proven experience in Marketing & Communications or PR within luxury hospitality, lifestyle, or premium consumer sectors, ideally within a hotel environment.
• Strong understanding of brand positioning, storytelling, and guest‑centric marketing in a premium market.
• Hands‑on, structured, and proactive professional with a strong sense of ownership and accountability.
• Excellent communication and collaboration skills, comfortable working cross‑functionally with Operations, Revenue, and Corporate teams.
• Strong organisational skills, attention to detail, and cost awareness.
• Experience in market analysis, content coordination, campaign support, and marketing reporting.
• Comfortable operating in an opening or early‑growth environment and shaping a brand in real time.

What You Can Expect

At Minor Hotels Europe & Americas we are committed to shaping exciting careers worldwide and cross-cultural experiences. Our journey is fueled by the passion and dedication of our incredible teams, who also enjoy inspiring and exclusive benefits such as:

• Worldwide experience – diversity of 150 different nationalities.
• Career development opportunities full of national and international challenges. 
• Wide range of training programmes to enhance your skills. 
• Wellbeing initiatives, including flexible working conditions.
• Team member recognition programmes, including Memorable Dates.
• Ability to make a difference through our sustainability programme and volunteering initiatives.
• Team member rates and promotions, offering discounted rates in our hotels around the world and exclusive benefits through our corporate loyalty programme.

 

Are you looking for a new challenge? Apply now!

Minor Hotels Europe & Americas is dedicated to fostering an inclusive working environment where every individual is valued and equally encouraged. We warmly welcome individuals from all backgrounds and abilities.