Senior Analyst, Consumer Electronics & IoT

This role is based in our Neo Building office.

Role Overview

The Senior Analyst will deliver market intelligence on consumer electronics and IoT, focusing on set-top boxes, streaming media devices, and the connected home ecosystem on a global level. This role combines analytical expertise, independent insight ownership, and client engagement. The ideal candidate will work independently while collaborating with the team leader to shape research priorities, deliverables, and client interactions. The role also requires flexibility to work with global teams and clients across different time zones.

Key Responsibilities

Market Intelligence Collection and Reporting

• Evaluate product strategies and go-to-market strategies of leading consumer device manufacturers, including global strategy, regional priorities, product pricing, market positioning, distribution strategies, and partnerships.
• Conduct ongoing primary research through interviews with manufacturers, distributors, and channel partners to gather high-quality sell-in data and market intelligence.
• Develop and maintain a robust network of industry contacts across the Connected Life ecosystem value chain.
• Work closely with data analyst teams to combine primary research findings with secondary data sources, creating comprehensive market models.
• Contribute to quarterly market trackers and forecast reports, ensuring alignment with regional and global teams.

Data Ownership and Insight Development

• Take ownership of vendor sell-in shipment data and market models, ensuring accuracy, consistency, and client readiness.
• Validate data quality, identify risks, and address gaps or inconsistencies.
• Translate complex datasets into actionable insights that support client decision-making.
• Provide evidence-based recommendations by synthesizing data, vendor strategies, and competitive analysis.

Client Engagement and Communication

• Act as key contact for regional client communication regarding regional insights and data-related inquiries, supported by the global analyst team and findings from primary research.
• Lead client engagements, including briefings, Q&A sessions, and discussions, ensuring clear and structured delivery of insights tailored to diverse stakeholders.
• Anticipate client needs and proactively deliver actionable insights on product planning, portfolio strategy, and market entry.
• Collaborate effectively with clients and team members across multiple time zones to ensure timely communication and delivery of insights.

Commercial and External Communication

• Contribute to developing new research initiatives on media delivery and connected home market dynamics.
• Support PR, blogs, and marketing activities to promote research insights and thought leadership.
• Collaborate with the sales team to ensure client requests and research needs are met promptly.
• Support sales and marketing activities in business development, leveraging research insights to drive commercial opportunities.

Success Metrics

• Quality and accuracy of market intelligence
• On-time delivery of research products
• Client satisfaction and retention

This role requires occasional travel in different regions to attend industry events, meet with contacts, and conduct in-person research.

Experience

• 5+ years in market analysis, consulting, research, or a related analytical role.
• Experience in consumer electronics, technology markets, or consumer IoT is highly desirable.

Communication

• Strong written and verbal communication skills, with the ability to present insights clearly to business executives.
• Confident in handling client questions and managing expectations independently.
• Experience delivering client-facing outputs, briefings, or advisory discussions.

Analytical Skills

• Proven ability to interpret complex datasets and market models, translating them into actionable insights.
• Strong understanding of research methodologies and data limitations.
• High attention to detail and a sense of ownership over analytical outputs.

Market Awareness

• Strong understanding of market dynamics and business practices.
• Ability to adapt global data to regional client needs.

Preferred Skills

• Familiarity with AI, consumer IoT, or platform-based business models.
• Exposure to global datasets or multi-country market analysis.
• Experience supporting consulting, advisory, or client-facing research projects.

TechTarget, Inc., doing business as Informa TechTarget, including its subsidiaries is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, colour, sex (including pregnancy), age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment. Informa TechTarget complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable federal, state or local law.

Our benefits include:

• Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive and most of us balance time in the office with time working remotely
• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: annual leave, birthday leave and the chance to work from (almost!) anywhere for up to four weeks a year
• A flexible range of personal benefits to choose from, plus company funded private medical cover
• A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
• Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more
• Recognition for great work, with global awards and kudos programmes
• As an international company, the chance to collaborate with teams around the world

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