Go-to-Market Manager - B2B SaaS (M/F)

You will join the Product Marketing team in Paris and work closely with Victor, head of the team, who will ensure you have all the tools for success.

As a Go-to-Market Manager, you will enable growth by improving how Sociabble brings selected product features to market, supports adoption, and generates revenue from both existing and prospective clients.

In this role, you will work across Product, Marketing, Sales, Pre-Sales, Customer Success, and Knowledge to shape positioning, enable commercial teams, and strengthen the business impact of the features you manage.

Your scope may include offers such as AI Knowledge Agents, Sites & Pages, and Rewards. For these topics, you will help define the narrative, support go-to-market execution, and monitor performance over time.

What you will do

• Establish yourself as a go-to-market expert, internally and externally of the features you manage (such as AI Knowledge Agents, Sites & Pages, and Rewards). Your role will entail driving and monitoring revenue growth for the specific go-to-market segment you oversee.
• Participate in the development and expansion of the Sales Enablement strategy and materials. Shape the narrative and educate the sales, pre-sales and customer success teams on how to effectively present and sell your go-to-market feature. Attend client-facing meetings to demonstrate our features and gather feedback from potential and current customers. 
• Formulate and implement effective go-to-market strategies for new and existing features. Define marketing and sales channels, establish business targets, analyze the competitive landscape, shape the pricing strategy, outline market positioning and key differentiators. 
• Collaborate with cross-functional teams to create comprehensive communication and marketing campaigns that clearly communicate the features’ value and functionality. This involves developing social media posts, ad campaigns, landing pages, SEO positioning, and more. You'll work closely with the marketing team to bring these initiatives to life. 
• Contribute to cross-feature Product Marketing activities, including our monthly product release notes showcasing the latest evolutions to customers, roadmap presentations, analyst report analysis, and market research on specific business verticals. 
• Play a key role in boosting product and feature adoption. Collaborate with the Knowledge team to offer the right training to end-users and implement targeted pop-ups and notifications to increase awareness of new features. Develop product-led-growth initiatives to foster upsell opportunities on existing accounts. 
• Co-organize events, including webinars, training sessions, workshops, roadmap presentations, beta tester launches, and tutorials, aimed at promoting Sociabble to both current and potential clients. 
• Monitor the performance and business impact. Foster a sense of urgency within various teams, gather KPIs and track different touchpoints, monitor the sales deals, and conduct frequent updates with various stakeholders to make necessary strategy adjustments. 

What we are looking for

This role can be a strong fit if you enjoy working at the intersection of product, market, sales, customer success, and business impact. We are looking for someone who can turn complex product topics into clear messaging, useful enablement materials, and concrete go-to-market actions.

🚀 Required experience and skills

Please note that applications that do not meet these criteria cannot be considered.

• You have at least 2 years of relevant experience in Product Marketing, Product Management, Go-to-Market, Sales Enablement, Customer Marketing, consulting, entrepreneurship, or offer development.
• You have already worked on positioning, launching, promoting, or growing a product, service, offer, or feature. You understand how to connect what a product does with the value it brings to customers and internal teams.
• You are comfortable in a business-oriented environment. You can explain value clearly, support sales or customer-facing teams, contribute to demos or pitches, and gather useful feedback from prospects, customers, Sales, or Customer Success.
• You speak and write English at a minimum C1 level, and French at a minimum C1 level. You need to be able to write clearly, present ideas, and adapt your message to different audiences in both languages.
• You already use modern AI tools in your work. This can include ChatGPT, Claude, Gemini, or similar tools to structure your thinking, accelerate research, refine messaging, analyze information, generate ideas, or improve the quality of your work.

💡 What will help you succeed in this role

• Clear communication. You can turn complex topics into simple, structured, and convincing messages, both in writing and orally.
• Marketing judgment. You know how to improve a sales deck, landing page, blog post, visual, demo script, or enablement material with practical and precise feedback.
• Business mindset. You do not only describe features: you try to understand who they help, why they matter, how they can be adopted, and how they can support customer value or revenue.
• Cross-functional collaboration. You enjoy working with different teams, especially Product, Sales, Customer Success, Presales, Marketing, and Operations.
• Ownership and structure. You can manage several topics at once, move projects forward, prioritize, ask the right questions, and adjust when new information comes in.
• Curiosity for SaaS and AI. You are interested in how B2B SaaS products are positioned, sold, adopted, and improved over time, especially in a market where AI is changing both products and ways of working.

Working at Sociabble

Sociabble is a structured and demanding environment. Team members are expected to clarify problems, propose solutions, and take ownership of their topics from start to finish.

AI is part of everyday work across all teams. We use it to structure thinking, produce, analyze, and automate.

Alongside your onboarding, you will take on responsibilities from the first weeks, with a scope that can expand quickly depending on your performance. If you like structuring your work, moving forward with autonomy, and adjusting your priorities based on what you learn on the ground, you will be able to progress quickly here.

Within the Marketing team, you will contribute to the visibility and growth of a recognized B2B SaaS platform, working on topics that connect product, market, sales, customer success, and business impact.

This environment will suit you if you enjoy turning complex product topics into clear messages, creating high-value enablement materials, and moving from strategic thinking to concrete execution. We are looking for curious, autonomous, results-oriented candidates who can lead projects from start to finish, communicate clearly, and demonstrate impact through their work.

Our perks

📍 Office & hybrid work. This role is based in Paris, in the Marais. Our hybrid organization includes 3 days on site, from Tuesday to Thursday, and 2 days remote.

📈 Growth & onboarding. Start with a personalized onboarding plan, then keep developing through internal workshops, Friday trainings, and year-round learning opportunities. Internal mobility and progression are encouraged.

🔥 Team life. Join a human-sized, international SaaS company with regular moments to connect: afterworks, team-building events, town halls, and SoTogether, our fully company-funded annual multi-day seminar.

➕ Benefits. Enjoy benefits designed to support your work-life balance and daily comfort: annual day package with 8 to 12 RTT days per year, holiday bonus under the Syntec collective agreement, Edenred meal vouchers, Leeto benefits platform, equipment provided, 50% public transport coverage, and Alan health insurance.

🌍 Commitment. Be part of a company that values long-term thinking, responsibility, and sustainability, including our partnership with Tree Nation.

☀️ Culture. At Sociabble, we value kindness, ambition, humility, and ownership. We are Bootstrappers: independent, pragmatic, and focused on building sustainable growth.

Learn more here

Hiring process

• Video meeting (45 minutes) via Teams with Lousia, Talent Acquisition.
• Written test (1h15)
• Manager interview (1h) in our Paris office with Victor, Head of Product Marketing and Cécile, Product Marketing Specialist.
• Simulation (45 min) through Teams with Victor and Cécile.

What you should know before applying:

• Permanent contract (CDI)
• Based in Paris

All your information will be kept confidential.