Sr. Product Marketing Manager

The primary purpose of this job is to take responsibility of Linx China business growth, focusing on existing coding and marking products, and potential new products. To work with our sales / channel team to maximize our marketing ROI, from online and offline, with a good balance of long term and short term.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Customer Side

• Target segments, potential, penetration strategy
• Products’ key features & price expected
• To approach end customers through PPC/SEO/tradeshow etc, delivering revenue target.
  • Channel Side
• Evaluate existing channel capability, and train channel salesman
• Help Distribution Sales Manager to develop new channel
• Collaborate with channel partners, to run regional marketing activities

• Competitor Side

• Key competitors’ profile: volume/segments/regions/channel/price/main features

• Linx Side

• Assist GM to build annual growth plan, and lead the daily execution
• Cross-functional cooperation with Sales/Technical Support, to lead & implement the plan
• Guide/support salesman with opportunity identifying, valuable application knowledge

Lead and manage marketing team, developing their career path

At Veralto, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve.  Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.
 

Unsolicited Assistance

We do not accept unsolicited assistance from any headhunters or recruitment firms for any of our job openings. All resumes or profiles submitted by search firms to any employee at any of the Veralto companies, in any form without a valid, signed search agreement in place for the specific position, approved by Talent Acquisition, will be deemed the sole property of Veralto and its companies. No fee will be paid in the event the candidate is hired by Veralto and its companies because of the unsolicited referral.