Senior Brand Marketing Manager

Accountabilities: You will lead brand strategy and execution with a strong focus on storytelling, community alignment, and market impact, ensuring campaigns reflect both global vision and local resonance.

• Design and execute narrative-led marketing campaigns that prioritize emotional storytelling over transactional advertising across multiple touchpoints
• Lead North American marketing strategy and execution, adapting global brand direction to resonate with Gen Z and highly community-driven audiences
• Develop lifecycle brand strategies for live games and seasonal content, managing campaigns from pre-launch through ongoing live operations
• Own North American marketing budgets and define performance frameworks that measure emotional engagement, community health, and brand impact alongside traditional KPIs
• Serve as the internal advocate for the player community, ensuring all marketing decisions reflect authentic player behaviors and expectations
• Oversee creator and influencer partnerships, focusing on genuine alignment and organic storytelling rather than purely paid amplification
• Partner with creative teams to define visual direction, campaign concepts, and cohesive brand expression across all marketing outputs
• Identify and manage strategic licensing and partnership opportunities that extend brand reach while preserving authenticity
• Drive cross-functional project execution, ensuring alignment between marketing, creative, product, and external partners
• Experiment with emerging platforms and innovative channels, fostering a test-and-learn approach to marketing optimization

Requirements

The ideal candidate is a seasoned brand marketer with deep experience in gaming or entertainment, strong storytelling instincts, and a passion for community-first marketing.

• 8+ years of experience in brand marketing or product marketing within the video game industry, ideally in live-service or mobile environments
• Strong portfolio of emotionally resonant, narrative-driven campaigns that demonstrate storytelling excellence
• Deep understanding of North American gaming culture, Gen Z audiences, and community-driven ecosystems
• Proven ability to act as a “player-first” marketer, with strong empathy for user communities and engagement dynamics
• Experience working in fast-paced, experimental environments with a strong “test and learn” mindset
• Excellent project management skills with the ability to handle multiple complex, cross-functional initiatives simultaneously
• Strong collaboration skills with creative, product, and external partners across global teams
• Experience in visual direction, copywriting, or creative production is a strong advantage
• Familiarity with licensing, partnerships, or IP expansion is a plus
• Genuine passion for emotionally driven, artistic, and narrative-rich game experiences

Benefits

• Competitive salary ranging from approximately $93,500 to $164,000 USD annually, plus discretionary bonus eligibility
• Comprehensive medical, dental, and vision insurance coverage starting on day one
• 401(k) retirement plan with company matching contributions
• Paid time off, holidays, and a dedicated two-week winter break
• Flexible remote work structure (U.S.-based role)
• Mental health support, including Headspace membership and Employee Assistance Program (EAP)
• Wellness, home office, and pre-tax stipends
• Pet insurance coverage
• Discount portal for everyday goods and services
• Inclusive culture initiatives and employee resource groups
• Professional development and learning support programs
• Supportive parental, family care, and compassionate leave policies.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best! Why Apply Through Jobgether?

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