Product Marketing Manager

As Windfall’s Field Marketing Manager, you will own the programs that bring Windfall’s story to life in the market and generate pipeline for our Sales team. You will design and execute a mix of in‑person experiences, executive programs, creative campaigns, and partner initiatives that reach our key verticals across nonprofit and commercial segments. You’ll work hand‑in‑hand with Sales, Customer Success, and RevOps to ensure every program has a clear audience, message, and follow‑up plan—and that we can measure its impact on revenue. We hold true to our core values of: (1) Be an excellent communicator; (2) Operate with transparency; (3) Provide leverage, not optimization; (4) Win When Our Customers Win; (5) Act with integrity and trust.

Responsibilities

• Contribute to and maintain core messaging and positioning, ensuring it stays aligned with customer needs and the competitive landscape
• Build and update sales collateral: pitch decks, one‑pagers, battlecards, vertical sheets, and objection‑handling guides
• Partner with Sales and CS to understand where deals stall and create assets/messaging to unblock them
• Support product and feature launches with messaging development, launch briefs, internal comms, and basic measurement
• Collaborate on content and campaigns (e.g., webinars, whitepapers, event narratives) by providing POV, messaging, and story arcs
• Conduct light competitive research and market scanning, turning insights into actionable guidance for revenue teams
• Use AI tools to accelerate drafting, research, and asset iteration while maintaining quality and narrative control

Requirements

• 3+ years minimum of Product Marketing experience at a B2B SaaS company
• Demonstrated ability to write clear positioning, value propositions, and sales narratives
• Experience creating and iterating on sales collateral with direct feedback from Sales and customers
• Comfort working cross‑functionally with Product, Sales, and CS
• Strong written and verbal communication skills; confident presenting to internal teams

Preferred Qualifications

• Experience in GTM data, sales intelligence, or BI tools
• Exposure to one or more of Windfall’s key verticals: nonprofit, financial services, retail, travel & hospitality
• Experience with AI tools in your workflow

Additional Information

The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across California. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. We also offer a comprehensive benefits package, which you can explore on our careers site

Compensation range

About Windfall Windfall is a people intelligence and AI company that gives go-to-market teams actionable insights. By democratizing access to people data, organizations can intelligently prioritize go-to-market resources to drive greater business outcomes. Powered by best-in-class machine learning and artificial intelligence, Windfall activates insights into workflows that engage the right people for each respective organization. More than 1,500 data-driven organizations use Windfall to power their business. For more information, please visit www.windfall.com.

We comply with CCPA. For more information on how we comply, review our privacy notice.

Windfall is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

We may use AI tools to assist parts of the hiring process, such as reviewing applications or analyzing resumes. These tools assist our team and do not replace human judgment. Final hiring decisions are made by people.