(Senior) Marketing Manager

Job Description:

Job summary

• M&M'S and SNICKERS portfolio management
• End to End innovation developement and delivery
• Brand campaign and occasion building with strong one demand landing

What would be your key responsibilities?

Brand Strategy Development

-Collect and analyze market and consumer dynamics, brand diagnostic data to define the strategic opportunity for the brand, and recommend brand strategy and plans accordingly

-Collect and analyze market and consumer dynamics, brand diagnostic data to define strategy, and plans for portfolio expansion

-Connect with cross-functional teams to support the creation of an integrated business plan that is supported by ongoing performance analysis and regular brand reviews, implement

Brand Innovation Strategy

-Work with global & local teams to define the innovation strategy and develop and deliver a 5-year innovation pipeline

-Create, develop, and deploy effective initiatives to accelerate the penetration growth

-Post tracking analysis to timely fine-tune the current plan and feed to future innovation to fuel penetration growth

Brand Communication & Media Strategy

-Work with global & local teams to define brand proposition and communication strategy;

-Translate Brand Compass into brand campaigns and activities to consistently build the brand DMS creatively, and continuously build distinctive brand assets and penetration growth;

-Working closely with Media Managers and content managers

What are we looking for?

-Minimum 5 years of marketing experience, ideally in MNC FMCG companies

-Bachelor’s degree, ideally in marketing

-Knowledge of the Chinese market (media, trade, consumer, etc.) or very strong evidence of high learning agility

-Fluent in English and Mandarin, both written and oral