Marketing Manager

Marketing Manager IFF • Hilversum, NL • 1w geleden Job Summary Are you ready to shape impactful customer experiences and drive marketing innovation across the Nordic region? IFF is a global leader in flavors, fragrances, food ingredients and health & biosciences. We deliver sustainable innovations that elevate everyday products. Taste: Crafting unique, technology-enabled flavor designs that define the identity of food and beverage brands, shape trends in flavor building and fuel market success. The role is based in Hilversum, Netherlands (hybrid role) . Be part of a creative, customer-focused, and strategic team where together we can achieve greatness and make a real impact. Your potential is our inspiration. As part of the Customer Experience Marketing (CXM) team, you will be the driving force behind how IFF engages with customers across the Nordic region. You will activate the IFF brand and solutions to deliver differentiated, value-rich experiences throughout the customer journey. Where You'll Make a Difference

• Analyze food and beverage category trends using tools such as Mintel, Euromonitor, AI Palette, Nielsen, and other AI-driven insight tools - Monitor new product launches and evolving trends across the Nordics to surface market gaps and emerging opportunities - Connect market dynamics and consumer behavior with IFF's commercial strategy to uncover and shape growth opportunities - Create and drive local initiatives aligned with regional strategy by mapping products across categories, markets, and channels - Translate insights into impactful, customer-facing content that supports business growth and retention across Nordic markets - Work closely with the Nordic commercial team to understand customer needs and co-develop relevant growth strategies - Collaborate with customers on new product development by applying consumer insights and market trends to design relevant concepts - Lead end-to-end customer engagemen...