Director, Grassroots Fundraising

Accountabilities

• Oversee the execution, optimization, and expansion of grassroots and direct response fundraising programs across multiple digital and community-driven channels.
• Manage day-to-day operations of fundraising campaigns including timelines, testing plans, workflows, and performance tracking.
• Lead and support peer-to-peer, creator-led, workplace giving, corporate matching, and other emerging fundraising initiatives.
• Supervise and align the work of the Associate Director of Peer-to-Peer Fundraising with broader grassroots fundraising strategy.
• Monitor, analyze, and report on fundraising performance metrics including donor acquisition, retention, revenue, and campaign ROI.
• Coordinate cross-functional collaboration across digital, marketing, and agency partners to ensure seamless campaign execution.
• Support development and implementation of new fundraising initiatives, pilots, and revenue diversification strategies.
• Maintain structured campaign calendars, reporting frameworks, and optimization processes to improve fundraising effectiveness.
• Contribute insights and recommendations based on performance data to improve future fundraising strategies.
• Ensure consistency in execution, testing, and optimization across all grassroots fundraising channels.

Requirements

• 5–8+ years of experience in nonprofit fundraising, digital fundraising, or direct response marketing.
• Proven experience managing multi-channel fundraising campaigns, including email, SMS, peer-to-peer, paid media, and advocacy channels.
• Strong experience with CRM systems, fundraising platforms, and marketing automation tools.
• Demonstrated ability to analyze fundraising performance data including donor acquisition, retention, LTV, and ROI.
• Experience developing dashboards, reports, and actionable insights for leadership decision-making.
• Strong project management skills with the ability to manage multiple campaigns, timelines, and stakeholders simultaneously.
• Familiarity with peer-to-peer fundraising, workplace giving, corporate matching, and influencer-driven campaigns.
• Strong communication, collaboration, and organizational skills in cross-functional environments.
• Experience working with paid digital acquisition channels (social, search, display, programmatic, CTV) is highly valued.
• Ability to operate effectively in a fast-paced, remote-first nonprofit environment.
• Strong alignment with mission-driven work and values-based organizational culture.

Benefits

• Salary range of $93,000–$103,000 , with structured and equitable placement.
• Unlimited PTO and flexible scheduling options.
• Comprehensive health, dental, and vision insurance.
• Paid parental leave and 10 days of sick leave.
• 401(k) retirement plan with employer match.
• Paid holidays and wellness/mental health support programs.
• Life insurance and short- and long-term disability coverage (employer-paid).
• Annual professional development stipend.
• Remote work support including home office reimbursement, Wi-Fi stipend, and cell phone allowance.
• Employee Assistance Program (EAP).
• Fully remote, U.S.-based role with national flexibility.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best! Why Apply Through Jobgether?

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