Growth (Lifecycle Marketing)

ABOUT US

• At coreflow, we're redefining entertainment with AI. We're one of the fastest-growing startups globally, serving 20 million users in our first year. We're an in-person company based in Sydney, Australia.
• We're guided by a set of principles that are foundational to our work and drive every decision:
• User-first: We build things that people want. We invest time to understand our users and focus on adding value instead of extracting value.
• High agency, high ownership: We're responsible for the pieces we own, end-to-end. We own every mistake, figure out what went wrong, and fix it. We don't blame anyone or anything else.
• Urgency: This is a once-in-a-lifetime opportunity. We prioritize well, find ways to increase leverage, and move at an inspirational pace.

WHAT YOU'LL DO

• You'll own the customer journey from consideration to checkout: turning prospective customers into activated users, free users into paying subscribers, and subscribers into loyal, long-term users. You'll do it through email and in-product messaging, driven by what users actually do, not what we hope they'll do.

EXAMPLE PROJECTS

• Build and optimize the lifecycle journeys that matter most: onboarding and activation, free-to-paid conversion, upsells, win-backs, and reactivating lapsed users.
• Own the promotional and engagement calendar that keeps the community coming back and using the product more.
• Cut churn where it hurts most, including recovering failed payments and saving at-risk subscribers before they cancel.
• Develop the behavioral segmentation framework that tells us who to engage, with what, and when, then turn it into automated, triggered journeys.

WHAT YOU'LL BRING

• A few years in lifecycle, CRM, or retention marketing, ideally on a subscription or consumer product.
• A combination of creativity and an obsession with the real numbers: retention, churn, LTV, and free-to-paid conversion, not just open rates and charts that go up and to the right (though we love those too).
• The ability to get shit done end-to-end, from spotting a drop-off in the data to shipping the journey that fixes it.
• A hunger to win. This won't be easy, and no one has done it before.

WHAT WE OFFER

• Competitive compensation with meaningful upside.
• A company card for food, coffee, tools, and anything that helps you operate at a high level.
• Daily team lunch and dinner at the office.
• Unlimited workspace budget. Build your ideal setup.
• Real ownership and impact from day one.
• Based in Sydney and hiring globally. We sponsor visas and offer relocation assistance to help you make the move.

HOW WE THINK ABOUT COMP

Our overarching philosophy is to raise the ceiling for our best performers, not the floor. We pay based on the value you add to the company.

• The range listed for this role is total comp: cash plus equity combined, with superannuation paid on top.
• We re-evaluate compensation every 6 months. Bonuses are backward-looking; raises are forward-looking.
• A bonus rewards work you've already done, like exceptional output or consistently performing above your level.
• A raise reflects that you've moved up. It resets your baseline to match the higher level you're now operating at.

OUR INTERVIEW PROCESS

• A quick phone call to learn about you and share more about our company.
• A live challenge, 1hr, working through a toy problem.
• A paid work trial, so you get a feel for what it's like to work with us.
• You get an offer, and we celebrate!