Business Manager - Digital

Role Summary and Impact

We are looking for a highly motivated and analytically driven Media Manager to join our Digital Planning team. This role requires an individual with hands-on experience in digital media planning, campaign execution, and performance optimization across both biddable and non-biddable channels.

The ideal candidate should be comfortable managing end-to-end campaign lifecycles, working closely with internal specialist teams, media partners, and clients to deliver integrated digital solutions that drive business outcomes.

Key Responsibilities

Digital Strategy & Planning

• Develop data-driven digital media plans aligned to client business and marketing objectives.
• Build audience-first strategies leveraging platform insights, consumer behavior, and market trends.
• Collaborate with cross-functional teams to create integrated media recommendations across brand and performance objectives.
• Support annual, quarterly, and campaign-specific planning exercises.

Campaign Execution & Management

• Lead end-to-end campaign deployment across biddable and non-biddable media channels.
• Coordinate with activation teams to ensure timely campaign launches and seamless execution.
• Monitor campaign performance and drive ongoing optimizations to improve efficiency and effectiveness.
• Ensure adherence to campaign KPIs, budgets, and timelines.

Performance & Analytics

• Analyze campaign performance and derive actionable insights.
• Prepare regular reports, dashboards, and post-campaign analyses.
• Leverage platform and first-party data to identify optimization opportunities.
• Work closely with analytics teams to evaluate campaign effectiveness and business impact.

Client & Stakeholder Management

• Serve as a day-to-day point of contact for client stakeholders.
• Present campaign strategies, performance updates, and recommendations confidently.
• Build strong relationships with media partners and platform teams.
• Collaborate effectively with internal planning, activation, analytics, and creative teams.

Desired Skills & Experience

• 3 - 4 years of experience in digital media planning and campaign management.
• Strong understanding of both biddable and non-biddable media ecosystems.
• Hands-on exposure to platforms such as Google Ads, DV360, Meta, YouTube, LinkedIn, Programmatic, and key publisher ecosystems.
• Experience in audience planning, media strategy, budget allocation, and campaign optimization.
• Strong analytical and problem-solving capabilities.
• Proficiency in Excel, PowerPoint, and campaign reporting tools.
• Exposure to measurement frameworks such as Brand Lift, Conversion Lift, Attribution, and Media Effectiveness studies is preferred.
• Excellent communication and stakeholder management skills.

What Success Looks Like

• Ability to independently manage digital planning and execution responsibilities.
• Consistent delivery of campaigns that meet or exceed client objectives.
• Strong collaboration across specialist teams and client stakeholders.
• Proactive identification of growth, innovation, and optimization opportunities.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.