Performance Creative Strategist

About Us

At Booking.com, data drives our decisions. Technology is at our core. And innovation is everywhere. But our company is more than datasets, lines of code or A/B tests. We’re the thrill of the first night in a new place. The excitement of the next morning. The friends you encounter. The journeys you take. The sights you see. And the memories you make. Through our products, partners and people, we make it easier for everyone to experience the world.

Role Description

Performance Marketing Creatives is the team responsible for efficiently crafting quality digital assets for a diverse global audience, driving incremental bookings and app installs in a data-driven, measurable way. The team supports App & Digital Growth Marketing across prospecting and remarketing, creating and scaling videos, statics, feeds and localised creative concepts across platforms, markets and languages. In simple terms, Performance Marketing Creatives turns growth strategy into high-performing creative work by combining testing, insights, automation and AI to deliver relevant ads at scale.

This is a hands-on role at the intersection of creative strategy, performance marketing, and GenAI‑powered production. You will turn data and insights into creative ideas, test them rapidly, and iterate based on performance.

You will work as part of a broader system that is building a high-velocity, creative engine, where creatives are continuously generated, tested, and optimised at scale. You will drive creative liquidity in a truly customer-centric way across digital channels.

Key Job Responsibilities and Duties

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Turn insights into creative concepts

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Translate performance data, user insights, and platform trends into clear, testable creative ideas

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Write structured creative briefs and hypotheses (what to test + why)

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Define hooks, messaging, and best formats for different audience

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Execute and optimise creatives

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Collaborate with designers and marketers to bring creatives to life

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Ensure assets meet channel requirements and quality standards

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Continuously iterate based on performance signals

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Work hands-on with GenAI tools

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Use GenAI tools to generate creative concepts, scripts, and variations

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Use GenAI to speed up ideation, production, and testing of multiple creative directions

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Experiment with new tools and workflows to improve output quality and speed

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Support creative testing

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Contribute to the cross-channel creative testing roadmap

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Help analyse A/B tests across digital channels (e.g. Meta, TikTok)

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Identify early signals of performance and recommend next steps

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Learn from performance and scale what works

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Analyse creative performance data to understand what works and why

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Systematically document learnings and apply them to future creatives

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Contribute to building a repeatable set of creative best practices

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Help build the creative system

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Tag and structure creatives to support better insights and reuse

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Contribute to improving workflows for creative generation, testing, and scaling

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Collaborate with Product, Engineering, and Creatives to improve internal tools

What success looks like

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You consistently produce strong, testable creative ideas

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You actively contribute to faster testing and iteration cycles

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Your work leads to measurable improvements in creative performance

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You effectively use GenAI to increase speed and output quality

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You contribute to building a scalable, insight-driven creative system

Qualifications & Skills

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3-5 years experience in creative strategy, performance marketing, or a closely related field

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Strong ability to translate data into creative ideas

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Hands-on experience with social platforms

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Experience using GenAI tools for ideation or production (prompting, iteration, experimentation)

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Comfortable working in a fast-paced, test-and-learn environment

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Strong collaboration skills across design, marketing, and product teams

Nice to Have

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Experience working with high-volume creative production or localisation

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Hands-on design capabilities

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Familiarity with creative testing frameworks and performance metrics

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Experience contributing to creative tooling or automation workflows

Benefits & Perks - Global Impact, Personal Relevance

Booking.com’s Total Rewards Philosophy is not only about compensation but also about benefits. We offer a competitive compensation and benefits package , as well unique-to-Booking.com benefits which include:

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Annual paid time off and generous paid leave scheme including: parent, grandparent, bereavement, and care leave

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Hybrid working including flexible working arrangements, and up to 20 days per year working from abroad (home country)

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Industry leading product discounts - up to 1400 per year - for yourself, including automatic Genius Level 3 status and Booking.com wallet credit

Inclusion at Booking.com

Inclusion has been a core part of our company culture since day one. This ongoing journey starts with our very own employees, who represent over 140 nationalities and a wide range of ethnic and social backgrounds, genders and sexual orientations.

Take it from our Chief People Officer, Paulo Pisano: “At Booking.com, the diversity of our people doesn’t just build an outstanding workplace, it also creates a better and more inclusive travel experience for everyone. Inclusion is at the heart of everything we do. It’s a place where you can make your mark and have a real impact in travel and tech.”

We ensure that colleagues with disabilities are provided the adjustments and tools they need to participate in the job application and interview process, to perform crucial job functions, and to receive other benefits and privileges of employment.

Application Process

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Let’s go places together: How we Hire

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If applicable: Detailed instructions on post-application requirements including any required application materials, deadlines, portfolios, coding challenges, or other assessments as defined by BU or department.

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This role does not come with relocation assistance.

Booking.com is proud to be an equal opportunity workplace and is an affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We strive to move well beyond traditional equal opportunity and work to create an environment that allows everyone to thrive.

Pre-Employment Screening

If your application is successful, your personal data may be used for a pre-employment screening check by a third party as permitted by applicable law. Depending on the vacancy and applicable law, a pre-employment screening may include employment history, education and other information (such as media information) that may be necessary for determining your qualifications and suitability for the position.