SOCIAL MEDIA SPECIALIST

SOCIAL CONTENT 

Develop and produce social first content concepts around our marketing mix with a hyper focus on local relevancy and the youngest target.

Works closely with local internal content makers to ensure content is made for-platform to maximize performance.

Has a strong understanding of what local content will work with a local audience, and how to program it.

CHANNEL MANAGEMENT

Support the social media manager in developing the editorial plan of the Red Bull Italia social ecosystem using the right mix of local and global content to ensure year-long audience engagement.

Develops activation plans with the other marketing departments to maximize reach of the local and global activations.

Take a fresh tone of voice to Red Bull existing social channels: focus on TikTok and YouTube.

Have always a fresh and proactive eye on innovation and new digital trends and tools.

COMMUNITY AND ANALYTICS

Build community through social media community management and community focused initiatives.

Optimizes channel performance through use of analytics.

Social Media Knowledge and Social native.

At least 2 years of Social Media job experience.

Passionate about TikTok, YouTube and new digital emerging trends.

Experience in social content commissioning and creation.

A collaborative and creative mindset and curious about creators’ content, national and international.

Knowledge of the basic mobile app for video and photo editing.

Fluent in English.

Annual gross salary range: € 34.000 - € 40.000 based on your level of experience, technical skills, and scope of responsibilities. Our company applies the National Collective Labour Agreement for Commerce sector (CCNL Commercio).