Product Marketing Manager

Company Overview: At Panopto, we are the most customer-centric learning technologycompany in the world. As the leader in visual and audio-based learning, we empower organizations to share knowledge effortlessly in a capture and post-capture world. We don’t just build software; we obsess over our users’ goals to deliver solutions that truly matter. Our mission is simple: to attract the brightest talent, people like you, to Elevate the Craft and do the most impactful work of your career.

Position Summary: As the Product Marketing Manager for the Corporate segment, you will serve as our primary domain expert on how enterprise organizations train, enable, and scale knowledge across their global workforce. You've spent time in the enterprise software world — maybe selling into regulated industries, maybe building GTM for a platform that operates where mistakes have real consequences. You understand what Operations, Safety, and Compliance leaders are actually accountable for. This is a category depth role. Your job isn't to own enterprise learning for the entire company — it's to become the most knowledgeable person in the building on how corporate buyers think, buy, and measure success, and feed that expertise across the organization. This is a highly cross-functional, high-impact role where you will balance strategic positioning with hands-on content building to drive customer adoption, build a robust pipeline, and accelerate business growth.

How You’ll Contribute: In this role, you will have the opportunity to… Own Corporate Market Expertise: Build deep, current intelligence on how Operations, Safety, Compliance, and Risk leaders think, buy, and measure success. Know how L&D enters the deal and how to move past them to the economic buyer. Map Buyer Personas: Decode the core metrics and personal drivers of our buyer personas to shape narratives that immediately click with prospects. Drive Product-Market Fit & Value Architecture: Continually refine our value proposition for enterprise use cases (such as onboarding, continuous training, moment-in-time learning, and AI-driven learning) to expand into new verticals. Fuel the Revenue Engine: Partner directly with the Demand Generation team to launch targeted, high-performing campaigns that generate high-quality pipeline and revenue. Equip Sales to Win: Arm our field teams with competitive battlecards, use-case playbooks, and clear narratives that increase win rates against market alternatives. Champion Cross-Functional Alignment: Collaborate with Product teams to influence the roadmap using verified customer feedback, and partner with Customer Experience to unearth expansion opportunities. Within 6 Months — Integration and Audit Complete a comprehensive audit of Panopto’s existing corporate messaging assets, identifying core gaps in current materials compared to actual customer pain points. Establish formal feedback loops with Sales and Customer Success to track which messaging frameworks yield the highest pipeline velocity. Absorb deep domain knowledge of our platform’s capabilities, ecosystem integrations, and AI functionality. Within 1 Year — First Measurable Impact on Corporate ARR Deliver fully refreshed, scalable industry-specific and use-case message source documents and campaign strategies implemented across all active corporate campaigns. Direct corporate-focused product launches, hitting or exceeding set pipeline goals for new feature adoption. Measure and report a quantifiable lift in mid-funnel sales conversion rates resulting from rewritten sales enablement collateral. Your Legacy — Full Ownership of Corporate Storytelling Build the blueprint for how Panopto enters, commands, and scales inside the broader enterprise learning technology ecosystem. Establish an authoritative, trusted brand voice that shifts Panopto from a software utility to an indispensable operational layer for enterprise knowledge infrastructure.

Values in Action: Customer First, Always: You proactively surface friction points in the customer experience before they are escalated—and propose solutions, not just reports. Thrive Together: You share work-in-progress for early feedback, knowing that challenge improves the outcome. You separate critiques of ideas from critiques of people. Elevate the Craft: You hold the bar high on your own work and invest in developing those around you. You treat every project as an opportunity to learn something new. Act with Ownership: You define success by outcomes, not activity. You flag problems early and bring a proposed path forward, not just the problem. Clarity Over Complexity: You default to the simpler solution. Your written communication—internal or external—is direct, specific, and free of filler.

How We Thrive: You’ll join a team where we challenge ideas, not people, knowing our success depends on our collective wisdom. We operate with a bias toward action—balancing strategic thinking with immediate execution—and hold ourselves accountable to outcomes, not just activity. Collaboration is at the core of how we work, and we intentionally value diverse perspectives that strengthen our collective thinking.

The Foundation for Success: Domain Fluency: You possess a clear understanding of enterprise learning ecosystems, business workflows, and buyer motivations within corporate environments. Strategic Positioning Mastery: You possess a demonstrated ability to turn technical product updates or complex features into clear, benefit-driven value statements. Commercial Metrics Orientation: You naturally connect your daily output back to downstream business health—tracking performance via pipeline influence, win rates, and content utilization. Cross-Functional Orchestration: You have a history of working successfully with cross-functional partners like Product, Sales, and Customer Success to mobilize unified go-to-market motions.

What Sets You Apart: Direct marketing or strategic experience inside the enterprise software ecosystem, particularly within Learning Management Systems (LMS), LXPs, or knowledge systems. Hands-on experience positioning AI capabilities or working within hybrid Product-Led Growth (PLG) business models. A portfolio demonstrating successful entry tactics into entirely new corporate verticals or heavily regulated industrial segments.

What Success Looks Like: 30 Days: Build an accurate operational understanding of current corporate buyers, ongoing campaigns, and active use cases while forming initial working relationships with core stakeholders. 60 Days: Deliver refined corporate messaging structures, optimize active enablement resources, and actively influence current demand-generation campaigns. 90 Days: Take complete strategic ownership of the corporate GTM blueprint for an assigned key segment, rolling out initiatives designed to measurably improve sales effectiveness.

Beyond the Requirements: At this point, we hope you're feeling excited about the job description you’re reading. Even if you don't feel that you meet every single requirement, we still encourage you to apply. We're eager to meet people that believe in our mission and can contribute to our team in a variety of ways - not just candidates who check all the boxes. We want people to feel comfortable expressing their true selves and to come, stay, and do their best work here. Recruiting Tips: From crafting an impressive resume to presenting your best self during our interviews, we're dedicated to ensuring you feel well-prepared and self-assured as you embark on opportunities at Panopto. Discover some valuableRecruiting Tipsfrom our team. The standard interview process at Panopto involves several steps, outlined below, to ensure we approach the process thoughtfully and consistently: Application Review -> Recruiter Call -> Video Interview & Assessment -> Hiring Manager Call -> Interview Loop -> Debrief -> Offer

Our people and culture Panopto’s mission is to be the leader in visual and audio-based learning in a capture and post-capture world. Our user base is as diverse as the world’s universities and businesses. Panopto’s commitment to fostering a fair, equitable, and inclusive culture empowers each member of our team to express their authentic selves, contribute their distinct perspectives and make a meaningful impact both individually and collectively. This inclusive environment not only encourages creativity and the free exchange of ideas but also harnesses the power of varied viewpoints. As a result, we are better equipped to tackle our most intricate challenges, leveraging the wealth of different experiences and backgrounds within our team. This collaborative spirit empowers us to challenge ideas (not people) recognizing that our shared success relies on collective wisdom. It drives us to continuously improve and innovate, ultimately elevating the quality of our products and services. It’s what sets Panopto apart as a unique and rewarding place to work. Our purpose We believe that video can have a transformative effect on learning. So we built a video knowledge management platform that helps businesses and universities improve the way that they train, teach, and share knowledge. Since 2007, we have been a pioneer in video capture software, video management, and inside-video-search technology. Panopto has been adopted by more than 1,600 companies and universities worldwide with over 11 million end users. Today, Panopto’s knowledge management platform is the largest repository of expert learning videos in the world. A proud remote-first company, Panopto is headquartered in Pittsburgh, with offices in London, Hong Kong, Singapore, and Sydney, and has received industry recognition for its innovation, rapid growth, and company culture. Panopto is an Equal Opportunity Employer. We value and encourage diversity and solicit applications from all qualified individuals which will receive consideration for employment without regard to race, color, religion, sex, marital status, sexual orientation, gender identity or expression, national origin, age, disability or protected veteran status, or any other legally protected criteria, in accordance with applicable law. Panopto is committed to providing reasonable accommodation to applicants with disabilities. If you require accommodation for interviewing or otherwise participating in the employee selection process, please provide more detail on how we can further support you by reaching out to the Employee Experience department. Remote, US: Candidates looking for flexible or remote-friendly positions are encouraged to apply. Panopto is proud to be a remote-first company. Employees in this position are eligible to work remotely. Remote, International: Candidates looking for flexible or remote-friendly positions are encouraged to apply. Panopto is proud to be a remote-first company. Employees in this position are eligible to work remotely. Still, they may make regular trips to the local international office from time to time, where applicable. Use of Artificial Intelligence (AI): Panopto may utilize artificial intelligence (AI) tools to assist in our recruitment and evaluation process. This may include analyzing resumes, assessing skills, and generating insights to help identify qualified candidates.

Please be assured that AI tools are used to support our team, and all final hiring decisions are made by human reviewers. Panopto hiring teams will thoroughly review your application and assessment results. AI is not used to make final decisions regarding your candidacy.

By submitting your application and participating in the recruitment process, you acknowledge and consent to Panopto's use of AI tools as described above.

We are committed to full compliance with all applicable labor laws, including Equal Employment (EEOC) laws, across all our company entities.

To ensure fairness and transparency: We have human oversight in all hiring decisions. If you have concerns regarding the use of AI in your assessment, please contact Panopto Talent Attraction to request a manual review of your application. Please be aware that while we offer this option, the manual review process may take longer than the standard AI-assisted process.

Any data collected during this process, including video recordings if applicable, will be retained only for the duration necessary to fulfill the hiring purpose and will be deleted shortly thereafter once the role is filled. We may utilize vendor tools to assist with the AI process. Vendor functions are ‘skill assessments' or 'resume analysis'.

Panopto is dedicated to a fair and equitable hiring process for all candidates.