Digital Insights & Analytics Manager

Insights & Analytics Manager – Inizio Evoke Comms Europe

London/ Dublin

Are you naturally curious about people, data and what drives behaviour? Do you love uncovering insights that shape strategy, influence decisions and tell compelling stories? Are you excited by the possibilities of AI, analytics and emerging technologies in healthcare communications?

If so, we'd love to hear from you.

So, what's the job?

We're looking for an Insights & Analytics Manager to join our growing team at Inizio Evoke Comms Europe.

This is an exciting opportunity for someone with experience in analytics, insights, research or digital measurement who wants to play a central role in helping some of the world's leading healthcare companies make smarter, more informed decisions.

As part of our specialist Insights & Analytics team, you'll work across a diverse portfolio of healthcare and pharmaceutical clients, transforming complex data into meaningful insights that influence communications strategies, campaigns and business decisions. From social listening and stakeholder analysis to digital performance measurement and market intelligence, you'll help uncover the stories behind the data and bring them to life through clear, actionable recommendations.

You'll partner closely with communications, strategy and client services teams to ensure insights are embedded throughout the planning, execution and evaluation of client programmes. You'll also have the opportunity to explore innovative approaches and emerging technologies, including AI-powered research and analytics tools, helping us continuously evolve our capabilities.

This highly valued role is perfect for someone who enjoys combining analytical rigour with creative thinking, working directly with clients and helping shape the future of data-driven healthcare communications.

Whatever you're doing, your career will be our top priority. When you join, you'll receive a personalised development plan and support from senior leaders who are invested in helping you grow and achieve your career ambitions.

What will you be doing?

As an Insights & Analytics Manager, you will:

• Lead and manage multiple client analytics projects from inception to delivery
• Design and implement research methodologies that answer complex client questions
• Analyse and interpret social listening, stakeholder, digital and website performance data
• Transform data into compelling stories, insights and recommendations that drive action
• Present findings and strategic recommendations to clients and internal teams
• Partner with account teams to develop data-driven communications strategies and measurement frameworks
• Manage project scopes, timelines, budgets and deliverables with minimal supervision
• Stay at the forefront of industry trends, analytics technologies and AI-powered tools
• Contribute to new business opportunities through research, insights and pitch support
• Support and mentor junior team members, helping to develop team capabilities and best practices
• Drive innovation and continuous improvement within the Insights & Analytics function

Are you right for the job?

If you...

• Have a passion for turning data into meaningful insights and actionable recommendations
• Enjoy solving complex problems and uncovering the "why" behind audience behaviour
• Thrive in a collaborative environment where curiosity, innovation and fresh thinking are encouraged
• Are confident communicating data and insights to both technical and non-technical audiences
• Can manage multiple priorities while maintaining exceptional attention to detail
• Enjoy working directly with clients and building trusted relationships
• Want to help shape the future of analytics within healthcare communications

...then a career at Inizio Evoke Comms could be for you.

What are we looking for?

Essential

• Bachelor's degree in Analytics, Marketing, Communications, Business, Data Science or a related discipline
• Approximately 4–6 years' experience in analytics, insights, research or a data-focused role
• Experience using social listening and audience intelligence platforms such as Brandwatch, Meltwater, Sprinklr, Hootsuite or similar tools
• Familiarity with AI tools such as Claude, Codex or similar platforms
• Experience with Boolean search methodologies and advanced research techniques
• Strong understanding of digital analytics and website performance metrics, including Google Analytics or equivalent platforms
• Experience designing and conducting research projects using a range of qualitative and quantitative methodologies
• Excellent presentation, storytelling and communication skills
• Proven ability to manage multiple projects simultaneously and deliver to deadlines
• Strong stakeholder management skills with the confidence to work directly with clients
• Experience translating complex datasets into clear business recommendations
• Strong attention to detail and commitment to delivering high-quality work

Desirable

• Experience working within healthcare communications, healthcare marketing or pharmaceutical environments
• Knowledge of SEO, digital measurement and benchmarking tools such as SEMrush
• Experience with coding, scripting, APIs or data visualisation tools
• Google Analytics 4 (GA4) or other relevant analytics certifications

What is important to us?

At Inizio Evoke Comms, we are driven by curiosity, creativity and expertise to craft compelling stories that make health more human. Our values guide us every day: We Excel, We Empower, We Explore, We Energise.

#LI-GK

Trust and accountability underpin everything we do and we strive to create a supportive, progressive culture where our people can thrive and lead happier, healthier lives at work.

Diversity and inclusion are central to our success. We continuously review our practices to ensure they are equitable and inclusive, enabling us to deliver smarter, more creative solutions for clients.

We are committed to equal employment opportunity regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.