Marketing Lead

Help shape the future of sports technology across three global sports

Trackman is looking for an energetic and hands-on Marketing Lead to drive stakeholder engagement and strengthen our brand presence across Football, US-Football and Cricket.

As part of our Next Sports team, you will help build awareness, generate demand, and create compelling stories around innovative sports technology. Working closely with Product, Sales, and Customer Success, you will play a key role in shaping how Trackman engages with athletes, coaches, teams, and organizations across multiple markets.

What you'll do

As Marketing Lead, you will be responsible for developing and executing marketing initiatives that support commercial growth and strengthen the Trackman brand. Key responsibilities include:

•

Create content that generates leads and engages key stakeholders across channels

•

Test and develop the future marketing platform for our Next Sports team

•

Develop and execute integrated campaigns across digital, social, partnerships, and experiential channels

•

Event marketing incl. Planning, visual appearance and call-to-actions

•

Collaborate with product, customer success and sales teams to translate features and innovations into compelling narratives and sales content

•

Drive content strategy, including editorial planning, creative direction, and cross-channel storytelling

•

Analyze performance metrics and continuously optimize campaigns for reach, efficiency, and conversion