CRM Manager (m/f/d)

Your responsibilities would include...

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Ownership for creation, management, and optimization of all email marketing campaigns for all of our brands, in close collaboration with our in-house design and content team

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Optimization of the customer lifetime value through re-order and cross-selling campaigns

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Structured AB testing plan to continuously optimize existing journeys the relevant repeat customer KPIs

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Introduction of new measures to increase customer loyalty, such as referral programs and incentives

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Identification of new target groups, set-up of automated workflows and customer segmentation rules

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Strategic conception and implementation of lead generation measures

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Identification and testing of new customer communication channels (e.g. SMS, whatsapp)