Regional Sales Manager - South West

The Role

We are seeking a driven and commercially focused Regional Sales Manager to develop and grow our presence across the South West region.

This is a field-based role focused on winning new business, developing long term customer relationships, and driving sustainable revenue growth. You’ll work closely with sales, marketing, and technical teams to ensure a seamless customer experience.

Key Responsibilities

• Key account management of existing customers.
• Identify, target, and win new business across the region
• Develop and manage a strong pipeline of opportunities
• Build long-term relationships with customers and key stakeholders
• Re-engage and grow existing and dormant accounts
• Deliver sales growth in line with revenue and profitability targets
• Conduct customer meetings (face to face and virtual)
• Prepare and present quotations and proposals
• Negotiate pricing in line with company guidelines
• Provide first-line technical support and product training
• Work collaboratively with internal teams to onboard new customers
• Support regional marketing campaigns and initiatives
• Monitor market trends and competitor activity
• Produce sales forecasts and reports for senior management

What You’ll Bring

• Proven experience in a field sales or business development role
• Strong industry knowledge of access automation (gates, barriers, bollards, doors)
• Understanding of emerging technologies (e.g. access control, ANPR) is advantageous
• A proactive, self-motivated approach with a strong drive to win new business
• Excellent communication, negotiation, and relationship building skills
• Ability to understand customer needs and deliver tailored solutions
• Strong organisational and planning skills
• IT proficiency (Microsoft Office and CRM systems)

What to Expect

• A mix of field-based, office, and home working (typically 1–2 days WFH)
• Regular travel across the South West region
• Occasional overnight stays
• Time spent at head office working with technical, logistics, and finance teams
• Attendance at exhibitions, customer events, and training sessions

Additional Information

• Preferred candidate location: Hampshire region
• You will be expected to always represent the company professionally
• Flexibility to support wider business needs as required