Digital Marketing Intern

Key Responsibilities and Skills We’re looking for a dynamic, digitally-savvy marketing intern to help us build and execute a data-driven digital marketing strategy targeted at our small and medium-sized business (SMB) client base. You’ll work directly with our Chief Commercial Officer and have real input into the direction of our marketing efforts – this is a really great opportunity for your CV!

You’ll spend the summer

• Researching SMB audiences and identifying the most effective digital channels to reach them
• Developing and documenting a digital marketing strategy with clear objectives, channels, messaging and KPIs
• Creating compelling content for social media, email campaigns, and the SmartPA website
• Managing and growing our social media presence ( particularly focused on Instagram, Facebook , X and possibly TikTok )
• A nalysing paid digital campaigns (Google Ads, LinkedIn Ads)
• Using analytics tools to track performance and make data-led recommendations
• Supporting SEO activities including keyword research and on-page optimisation
• Collaborating with the wider Growth team on lead generation campaigns
• Presenting findings and strategy updates to senior stakeholders This internship is a genuine opportunity to shape how we reach and engage the businesses that need us most.

Experience Essential

• Currently studying for a degree in Marketing, Digital Marketing, Business or a closely related discipline (2nd or 3rd year)
• Strong understanding of major social media platforms and digital marketing principles
• Analytical mindset — comfortable working with data and drawing actionable insights
• Excellent written communication skills with an eye for engaging copy
• Proactive, self-starter attitude with strong organisational skills
• Genuine interest in the SMB landscape and B2B marketing Desirable:
• Hands-on experience with tools such as HubSpot
• Familiarity with paid social or PPC advertising
• Basic knowledge of SEO best practices
• Experience managing social media accounts (personal or professional)
• InDesign or basic design skills a bonus

Work Remotely Yes

Schedule This is a remote role however you would be welcome to travel to our Edinburgh City Centre office from time to time. We’re flexible on exact arrangements and happy to discuss what works for you.

Job Type Full-time Temporary (10-12 weeks)

What's in it for you?

• Real-world experience building a B2B digital marketing strategy from the ground up
• Direct mentorship from a senior commercial leader
• Exposure to the fast-growing virtual services and business automation sector
• A tangible portfolio piece: a fully developed digital marketing strategy
• Potential for ongoing or graduate-level opportunities for the right candidate
• A hybrid working environment with time in our vibrant Edinburgh city-centre office

For application, we will need a copy of your CV and a short cover letter (no more than one page) telling us why you’re excited about this role and what you’d bring to SmartPA’s digital marketing strategy.

We’d love to see examples of any marketing work, campaigns, or projects you’ve been involved in — even if they’re from university assignments or personal projects.

If you need more information please contact our Chief Commercial Officer, Jo at Jo.styles@smart-pa.com