Growth Marketing Manager

🧡 Coverflex

Work changed. Pay didn’t.

Coverflex exists to make compensation work for everyone. Pay is still rigid, fragmented, and hard to feel. We turn compensation into choice — one platform, one card, one app — for benefits, meal allowance, insurance and more.

Our platform is simple for HR and meaningful for employees. We provide choice, smarter compensation tools and empowerment.

⚙️ TL;DR (The Essentials)

Role: Growth Marketing Manager Seniority Level: Manager Type: Manager Languages: English (main) / Spanish (C2/native) Main Tools: HubSpot, Meta, Bing, TikTok, Reddit ads, Google Search, N8N, Make, Amplitude Location: Remote (Spain) Compensation:

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Base Salary: €54,000 – €62,000

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Equity: Yes – Stock Options under our Equity Incentive Plan

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Benefits: you can check them below (at the end of the page)

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Contract Type: Permanent

💥 Your Impact

Spain is one of Coverflex's key growth markets — and this role exists to accelerate it.

You'll own the acquisition engine: turning paid, outbound, and lifecycle channels into a consistent, predictable source of qualified pipeline. Your work feeds the sales team directly, and your numbers are the business's numbers.

You’ll know you’re successful when, after 90 days, you’ve

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Generated a consistent flow of SQLs and inbound/outbound leads

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Leads using Inbound and Outbound channels

How we’ll measure success

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Main KPI 1 : SQLs (Sales Qualified Leads)

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Main KPI 2 : Leads generated via inbound and outbound channels

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Main KPI 3 : Net new initiatives launched and the uplift in revenue coming from those

⚡ Reality Check - What Makes This Role Hard

Let’s be real — this is a dual mandate role.

Here’s what makes it challenging

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You'll need to adapt fast — the market gives you feedback daily, and you're expected to act on it, not wait for direction

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The tooling landscape moves fast — what is state of the art today may be obsolete in three months

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You'll be running paid, outbound, and lifecycle channels simultaneously — and expected to know where to double down

👤 You

Must-haves

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5+ years in performance marketing, growth, or demand generation roles

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Proven experience with paid acquisition channels, lifecycle marketing, and referral programs (Google Ads, Meta, Bing, LinkedIn, TikTok or Reddit)

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Technical enough to build and manage workflows in HubSpot and automation tools (Make, N8N, or similar)

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Strong grasp of B2B growth dynamics — you understand the full funnel from lead to closed-won

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Constantly on the lookout for first-mover advantages, whether through new channels, tactics, hacks, or growth opportunities

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Always looking for first-mover advantages — new channels, tactics, hacks, experiments

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Strong business ownership mindset: able to define strategy, implement initiatives, and analyze performance metrics

Nice-to-have

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Experience collaborating with Sales teams to improve acquisition-to-conversion rates

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Familiarity with B2B sales motion and pipeline qualification

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Detail-oriented approach to data

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Experience working closely with sales teams to align growth efforts and conversion goal

🧬 Your DNA

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Owner : you treat SQLs and pipeline as your personal responsibility, not someone else's problem

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Hands-on strategist : you've done the executor work for years — now you design and run the whole play

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First-mover curious : you're always watching what other fast-growing startups are doing and asking "why aren't we doing that?"

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Fast and rigorous : you move quickly, but your experiments are structured and your learnings are documented

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Proactive collaborator : you bring the Sales and BDR teams into your world early, not after the fact

You’ll probably find this frustrating if…

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You prefer to build strategy and hand execution off to someone else

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You need structure, guidance, or a well-defined playbook to get started

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You're not comfortable owning business metrics directly

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You move carefully rather than iterating fast

👥 Manager & Team

Meet Your Manager

Hiring Manager: Pedro Costa — Global Head of Growth Location: Portugal LinkedIn Profile: https://www.linkedin.com/in/pedrocosta18/

Profile Snapshot

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Energy : Focused, driven by results and continuous learning

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Communication : Direct and efficient, mostly through Slack and quick huddles

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Feedback Style : Honest and straightforward

How to work with me - in the Manager's own words

I want to see the best version of everyone on the team. To achieve that, I give full freedom for people to show me the right path forward, but that freedom comes with responsibility and ownership of targets. I'm here to support and challenge you. As a manager, my question will always be: "What's blocking you from reaching X?" My goal is to help you remove those blockers and push you to succeed. Numbers-oriented, straight to the point, and focused on business impact, not big on small talk, but always clear and direct.

Your Team

You’ll work day-to-day with

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Julia Abarca , Country Manager, https://www.linkedin.com/in/juliaabarcamuro/

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Eduardo Gaspar , Head of Sales, https://www.linkedin.com/in/eduardogasparrull/

💜 Access & Belonging (Equal Opportunity)

We hire for impact and potential, not pedigree. We welcome applications from people with non-linear careers, career breaks, caregiving gaps, and those changing fields.

No discrimination on the basis of age, disability, gender identity/expression, marital or family status, pregnancy, neurodivergence, race/ethnicity, religion/belief, gender, sexual orientation , or any other protected ground.

Assessment fairness: We anchor on evidence of outcomes (what you shipped, moved, or influenced). We actively de-bias by using structured rubrics, multiple assessors, and blind screening most of the time (we won’t know your name, gender, or personal info until the interview stage).

📬 Application Clarity

No cover letter required. Apply with your LinkedIn or your CV . You may be asked a few short, relevant questions.

Total candidate time investment: ~3–4 hours end-to-end.

🧩 Hiring Stages (What to Expect, Why & How Long)

• CV / LinkedIn Screen — Signal check vs must-haves
• Done by People + Hiring Manager.
• You’ll hear from us within 10 business days.
• Role-Fit Questionnaire (async) Purpose: capture signals your CV can’t (languages, tools, scenario judgement) and calibrate seniority. Format: multiple choice + short answers. Accessibility: prefer a call? Tell us - we’ll swap for a short chat.
• Hiring Manager Interview - Deep dive into your work • 45 min Structured around outcomes, decisions, and collaboration.
• People Interview - Allow us to know you! • 30 min With People. Stress-free virtual coffee, focused on getting to know you as a person. We talk about culture, beliefs, and purpose.
• Case study - Let's peak into this role's challenges • 60 min Exercises that represent potential challenges this role would have and how you'd approach them.
• Final Conversation (CEO / C-Level) — Values, strategy, and your growth • 30 min

🤖 AI & Hiring Tools Transparency

We use a few tools to reduce bias and improve documentation, not to make hiring decisions.

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Teamtailor anonymisation: profiles are reviewed without relying on names/personal identifiers.

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Meeting recorder (e.g., Talka.ai): may be used to capture interviews so we can focus on the conversation.

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ChatGPT: may be used to turn interview notes/transcripts into clear, structured summaries.

Important: every application is reviewed by a human, and no decision or rejection is made by AI. If recording is used, we’ll be transparent and (where required) ask for consent.

⏱️ Speed & Communication

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Decision: within 4 weeks of your application.

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Updates: weekly if the process runs longer.

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Scheduling: interviews between 10:00–16:00 CET (flexible across Europe).

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Feedback: from the Case stage onwards, you’ll always receive written or verbal feedback - what went well, and what to strengthen next time.