Marketing and Communication Lead - India

Marketing and Communication Lead

Navitas is seeking a dynamic and results-driven, Marketing & Communications Lead for one of its university partners, Western Sydney University. This role will be responsible for leading the development and execution of integrated marketing, communications, and brand strategies to support the successful launch and continued growth of Western Sydney University's Greater Noida campus

Working closely with teams across India and Australia, the successful candidate will drive brand awareness, student recruitment, stakeholder engagement, and institutional reputation through innovative marketing campaigns, media engagement, digital marketing, content creation, and strategic partnership initiatives. This is a hands-on opportunity for a proactive self-starter who thrives in a dynamic environment, can work independently, effectively manage external agencies, and build strong relationships across media, education, and industry networks.

Key Responsibilities

Marketing Strategy & Campaigns

• Develop and execute annual marketing plans aligned to student recruitment and brand objectives.
• Plan and deliver integrated campaigns across digital, social, search, media, events, and partnerships.
• Manage campaign performance, reporting, and optimisation.
• Support student recruitment activities and lead generation initiatives.

Digital Marketing & Performance

• Manage paid media campaigns across Google, Meta, LinkedIn, YouTube, and local Indian channels.
• Oversee SEO, website performance, and digital content strategy.
• Monitor campaign KPIs, including leads, conversions, CPL, and ROI.
• Work with external agencies to optimise performance and audience targeting.

Media & Public Relations

• Develop relationships with media outlets, journalists, and education publications.
• Coordinate media opportunities, interviews, press releases, and announcements.
• Manage local PR agency relationships.
• Identify opportunities to position Western Sydney University as a leading international education provider in India.

Content & Communications

• Develop compelling content showcasing student outcomes, industry partnerships, and campus developments.
• Coordinate the production of videos, case studies, social content, and thought leadership.
• Ensure messaging aligns with global brand standards and local market needs.

Partnerships & Stakeholder Engagement

• Support engagement with schools, pathway partners, government stakeholders, and industry organisations.
• Assist with launch events, recruitment activities, and partnership initiatives.
• Work closely with recruitment teams to ensure marketing activities support enrolment targets.

Brand Management

• Establish and maintain Western Sydney University's brand presence in India.
• Ensure consistent application of brand guidelines across all channels.
• Monitor competitor activity and market trends.

Essential

Experience

• 6+ years of experience in marketing, communications, or student recruitment marketing.
• Proven experience developing and executing integrated marketing campaigns.
• Strong experience in digital marketing and paid media campaign management.
• Experience managing external agencies and third-party vendors.
• Demonstrated experience managing marketing budgets, campaign performance, and reporting.

Knowledge

• Strong understanding of the Indian higher education sector.
• Knowledge of student recruitment marketing and the prospective student journey.
• Sound understanding of media relations and public relations practices in India.

Skills

• Excellent stakeholder management, interpersonal, and communication skills.
• Strong project management and organisational capabilities.
• Ability to work autonomously in a fast-paced, start-up environment.
• Strong analytical, reporting, and problem-solving skills.

Desirable

• Experience working within a university, international education provider, pathway provider, or education agency.
• Experience supporting the launch of a new brand, campus, or education venture.
• Established network of digital media, creative, PR, and production partners within India.

Key Relationships

Reporting to: Marketing Manager, International (based in Australia) This position supervises: NIL

Internal Stakeholders

• International Recruitment Team
• Future Students Marketing & Communications Team
• LaunchPad Team
• Global Partnerships Team
• Global Mobility Team
• Admissions Team
• Digital Marketing Team
• University Communications & Media Team
• India Campus Leadership Team
• Academic and Professional Staff supporting India operations

External Stakeholders

• Media and PR Agencies
• Creative and Digital Agencies
• Media Organisations and Journalists
• Education Agents and Recruitment Partners
• Industry and Corporate Partners
• Government and Regulatory Bodies
• Alumni and Student Ambassadors

Key Challenges

• Building awareness and establishing the Western Sydney University India campus in a highly competitive higher education market.
• Delivering integrated marketing and communications campaigns while collaborating with cross-functional teams across India and Australia.
• Balancing immediate student recruitment objectives with long-term brand growth, reputation, and stakeholder engagement.
• Thriving in a fast-paced start-up environment where systems, processes, partnerships, and brand presence are continually evolving.

University Expectations

The University expects all employees to be aware of, and comply with, relevant legislation and Western Sydney University's policies and procedures applicable to their role, including but not limited to:

• Code of Conduct
• Work Health and Safety and Wellbeing Management System
• Enterprise Agreement or Award
• Anti-discrimination principles, Equal Employment Opportunity, and staff and student equity

About Navitas

Navitas is a leading global education provider supporting more than 60,000 students each year through innovative, life-changing learning opportunities around the world. You’ll be part of a purpose-driven organisation where your work directly contributes to helping learners achieve their goals.

How to Apply

Shape the future of international education. Join us as a Marketing & Communications Lead and drive impactful marketing, communications, and brand strategies that support the launch and growth of Western Sydney University's Greater Noida campus.

Apply online via www.navitas.com/careers .

Applications will close on 15 July 2026. Early applications are encouraged, as we may appoint before the closing date.

Applicants must have full working rights in India and be available to start immediately or on short notice. By applying, you agree to Navitas’ Privacy Policy.