Marketing Specialist

About Appficiency & SnapOn Software

Appficiency is a leading NetSuite-focused professional services and technology firm operating across a global footprint. Our product division, SnapOn Software, develops automation and AI-enabled solutions that extend and enhance the Microsoft, NetSuite and Salesforce ecosystems.

As we scale our product portfolio, we are looking for a talented Marketing Specialist to help bring our story to market and drive meaningful growth.

The Opportunity

We are seeking a Marketing Specialist to join the SnapOn Software team to support the development and execution of marketing strategies. The Marketing Specialist will assist with various marketing activities, including creating marketing collateral, managing social media accounts, coordinating events, generating leads and supporting digital marketing campaigns. The ideal candidate should be creative, detail-oriented, have excellent communication and organizational skills, and be able to contribute to marketing strategy.

What You’ll Do

• As a Marketing Specialist, you will assist with the development and execution of marketing strategy, campaigns, and initiatives
• Collaborate with cross-functional teams to create marketing collateral, such as case studies, white papers, blogs, and other written content and visual materials
• Create sales enablement materials for customers and partners to support Sales Qualified Leads (SQLs) generation
• Create and manage social media content and engagement for the company's social media accounts.
• Produce engaging content across multiple formats, including short- and long-form written content, infographics, presentations, and video assets, to drive audience engagement and support marketing objectives.
• Coordinate and execute initiatives to expand brand visibility and market presence through industry publications, trade journals, media outreach, press releases, and strategic public relations opportunities.
• Coordinate and assist with the planning and execution of events, including webinars, trade shows, and conferences.
• Monitor and report on key performance indicators (KPIs) such as Marketing Qualified Leads (MQLs), SEO/AEO/GEO performance, and search engine rankings.
• Support the development and execution of digital marketing campaigns, including email marketing and search engine marketing (SEM).
• Monitor and report on the performance of marketing campaigns and provide insights and recommendations for improvement.
• Manage and maintain the marketing collateral and digital asset library.
• Manage the company website, including maintaining and updating content.
• Conduct market research and competitive analysis to inform marketing strategies and tactics.
• Assist with other marketing projects and duties as assigned.

What You’ll Bring

• 3-4 years of experience as a Marketing Specialist or in a similar role.
• Bachelor's degree in Marketing, Communications, Business Administration or a related field.
• Excellent written and verbal communication skills, with the ability to communicate effectively with internal teams, external partners, and customers.
• Strong attention to detail, with excellent organizational and project management skills.
• Ability to work independently and collaboratively in a fast-paced environment.
• Proficient in Microsoft Office, particularly Teams, SharePoint, Excel, PowerPoint, and Word.
• Experience with marketing automation software.
• Experience in marketing for SaaS and or enterprise software companies
• Experience with Google Ads/Console/Analytics, Semrush, ahrefs, and LinkedIn Analytics
• Experience with Salesforce and Canva
• Demonstrates a consistently positive attitude and a strong drive to exceed expectations in every aspect of the role
• Operates as a self-starter who takes initiative without waiting for direction
• Takes full ownership of tasks and projects, proactively driving them to successful, measurable outcomes
• Builds and maintains effective relationships across teams through strong interpersonal and communication skills
• Applies critical thinking to evaluate challenges, prioritize solutions, and make sound decisions

Nice to Haves

• Experience with NetSuite, Salesforce or Microsoft community
• Thrives in an entrepreneurial environment where personal drive and judgment need to be exercised daily
• Experience working closely with C-suite and executive leadership