Marketing Director

Marketing Director

Summary

Lead global marketing for Laura Ashley across the UK and international markets .

This role sets the global marketing direction, ensures brand consistency across licens ee partners , and aligns internal teams and external parters to deliver cohesive, commercially relevant brand activity .

This position does not directly operate e-commerce but requires strong understanding of social, digital and marketplace ecosystems to guide partner execution.

Key R esponsibilities

Strategy & Planning

• Define and lead the global marketing strategy across UK and Rest of World
• Translate brand positio ning into clear, executable plans across regions and partner s.
• Partner with US team to align global priorities, campaigns, and messaging
• Set annual and seasonal marketing direction tied to product launches and retail calendars
• Own the marketing channel mix, driving performance across social, content, PR, influencers, partnerships, events, digital marketing, and retail

Brand

• Own and evolve brand guidelines across all channels and markets .
• Act as final approval for brand expression across campaigns, content, and partner activity
• Ensure consistent brand execution across all licensing and retail partners
• Lead development of seasonal toolkits and brand assets for global use

Marketing

• Guide marketing execution across a global network of licensing and retail partners
• Provide direction across key channels including social, PR, influencer, and partnerships
• Ensure consistency across partner-operated e-commerce and digital platforms
• Lead concepting of global campaigns and key seasonal brand moments
• Oversee creative direction for content and brand imagery
• Identify and develop partnerships and collaborations that support brand positioning
• Ensure strong and consistent brand presence across cultural and commercial moments

Social & PR

• Defin e global social strategy and content direction
• Oversee PR strategy and agency relationships
• Set frameworks for influencer activity and brand storytelling
• Establish performance tracking across social and PR

Leadership & General

• Lead and develop the UK marketing team
• Ensure focus, prioritization, and alignment with global strategy
• Partner cross-functionally with Brand Manage ment and Desig n teams
• Act as the central marketing lead across internal and external stakeholders

Key skills

• Experience operating within a global brand or licensing model
• Strong brand and creative judgment
• Ability to lead through influence across partners and regions
• Deep understanding of modern marketing channels, particularly social and content
• Comfortable operating at both strategic and executional levels

Location : Home working / London (Hammersmith)

Full time position, Monday – Friday 9.00 – 17.30

Reports to : Chief Marketing Officer, Marquee Brands

Reports

• Marketing Manager
• Associate Marketing Manager
• Graphic Designer
• Customer Service Assistant