Digital Marketing Manager

We’re looking for a results-driven Digital Marketing Manager with strong experience in app growth to lead and scale mobile app acquisition and retention strategies. Key Responsibilities: Plan and execute app growth strategies (user acquisition, activation, retention) Manage paid campaigns across Meta, Google, TikTok, and other channels Optimize app installs, CPI, CAC, and LTV Work with tracking tools (AppsFlyer, Firebase, Adjust) to ensure accurate attribution Run A/B tests on creatives, funnels, and app store listings (ASO) Collaborate with design and product teams to improve user journey and conversion Requirements 3–5+ years in digital marketing, with hands-on app growth experience Proven experience working on GCC market. Strong performance marketing background Experience with mobile measurement partners (MMPs) Data-driven mindset with solid analytical skills Familiar with ASO and funnel optimization Nice to Have: Experience with subscription-based apps Knowledge of CRM, push notifications, and lifecycle marketing Location: Dokki - Giza Type: Full-time