Digital Marketing Manager

Location: Cairo,Cairo Governorate,Egypt

Who We Are

Maa-Althahab is a Subsidiary brand from MAISON DE MAA Group, a leading and most famous fragrance brand in the Middle East and Africa. Founded in 2006, the company pursued innovative thinking in making unique global perfumes which match the lifestyles and personalities of all clients.

Position Overview The Digital Marketing Manager is responsible for developing, implementing, and optimizing the company's digital marketing strategy to increase brand awareness, customer engagement, and revenue growth. This role oversees all digital channels, including social media, paid advertising, email marketing, SEO, website management, and e-commerce marketing, ensuring alignment with the company's business objectives and brand identity. Responsibilty

• Develop and execute comprehensive digital marketing strategies aligned with business goals.
• Create annual and quarterly digital marketing plans, budgets, and performance targets.Develop and manage campaigns that increase brand awareness, customer acquisition, and customer retention.
• Ensure consistent brand messaging across all digital touchpoints.
• Monitor customer feedback and online reputation management.
• Develop and oversee social media strategies across all platforms.
• Manage content calendars and ensure the delivery of engaging and relevant content.
• Monitor social media performance and optimize campaigns based on analytics
• Oversee website performance, user experience, and content updates.
• Support e-commerce growth through digital campaigns, promotions, and customer journey optimization.
• Track, analyze, and report on digital marketing performance using relevant tools and dashboards.
• Monitor key performance indicators (KPIs) such as website traffic, engagement, conversion rates, and customer acquisition costs.

Qualification and Skills

• Bachelor's degree in Marketing, Digital Marketing, Business Administration, Communications, or a related field.
• Minimum 5-7 years of experience in digital marketing, with at least 2-3 years in a managerial role.
• Strong experience in social media marketing, performance marketing, SEO, SEM, email marketing, and content strategy.
• Experience with Google Analytics, Google Ads, Meta Business Suite, and other digital marketing platforms.
• Knowledge of e-commerce platforms and customer journey optimization.
• Fluent in English and Arabic

Preferred Qualifications

• Ex-digital agency background is highly preferred.
• Experience with Non-Food brands, particularly in the Cosmetics and Fragrance/Perfume industry, is a strong advantage.

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