Senior Performance Marketing

Ocoda Agency is hiring a high-caliber Senior Performance Marketing for Travel&Toursim Project inside Ocoda agency to lead our expansion across the GCC market. Location: Dokki, Giza (On-site) Hojuzat Website: www.hojuzat.com Ocoda Website: www.ocoda.com The Opportunity As the Senior Performance Marketing Manager, you will be the architect of Hojuzat’s digital transition. You are responsible for deploying the monthly budget to shift our business from a traditional, offline-heavy agency to a high-velocity, app-centric Online Travel Agency (OTA). You will lead the "Hard Launch" awareness campaign and build the permanent performance engine that translates our commercial calendar into tengible revenue. Responsibilities: 1. Full-Funnel Performance Engineering Budget Ownership: Manage and optimize a monthly spend across Web and App channels (Meta, Snapchat, TikTok, Google Search/UAC/ASA). The Gen Z Pivot: Design and execute high-conversion campaigns specifically targeting the Saudi Elite (Gen Z/Millennial) segment. Commercial Alignment: Synchronize all paid media with the Commercial Calendar, ensuring aggressive scaling for exclusive inventory and luxury resort peaks. 2. Technical Infrastructure & Attribution Adjust Mastery: Act as the internal owner of the Adjust MMP. Configure event mapping, probabilistic matching, and SKAN 4.0 to solve the iOS tracking gap for our high-net-worth audience. Omnichannel Tracking: Work with the MarTech team (Server-Side GTM) to ensure 0% data leakage between Web searches and App bookings. Deep Linking: Implement and monitor Universal Links/Deep Linking strategies to ensure a seamless "Web-to-App" user journey. 3. Data & Legacy Integration Offline-to-Digital Bridge: Ingest 10 years of offline customer data into digital platforms for advanced Retargeting and Lookalike (LAL) modeling. Data-Driven Decisions: Conduct rigorous A/B testing on bidding models (tCPA vs. tROAS) and creative hooks to drive down CAC while increasing Booking Velocity. 4. Creative & AI Leadership Content Direction: Brief the design team on "Elite" performance creative that resonates with the new generation without sacrificing brand prestige. AI Workflow: Integrate LLMs/AI tools into the daily workflow for search-term analysis, copy generation, and high-speed creative iteration. Requirements Experience: 6+ years in Performance Marketing, with at least 3 years specifically in OTA, Travel, or high-ticket E-commerce. MMP Expertise: Expert-level hands-on experience with Adjust (mandatory). Market Knowledge: Deep understanding of the KSA digital landscape and elite consumer behavior. MarTech Stack: Proficiency in GA4, GTM (Server-Side), and SQL/Data Visualization tools (is a plus). Mindset: A "Core Mind" for performance—you trust data over intuition and can defend a scaling decision to the Board. Benefits • Flexible Working Hours: Choose between 9 AM to 5 PM or 10 AM to 6 PM to suit your lifestyle. • Comprehensive Social & Medical Insurance: Enjoy peace of mind with our robust health coverage and additional social benefits. • Dynamic Working Environment: Thrive in a collaborative and innovative workspace that encourages creativity and teamwork. • Continuous Learning Opportunities: Access professional development programs, workshops, and courses to help you grow your skills and advance your career.