Social Media & Digital Marketing Associate

SUMMARY The Social Media & Digital Marketing Associate (Intern) will support the organization's digital marketing and social media activities while gaining hands-on experience in content creation, community engagement, campaign execution, and performance monitoring. The role provides an opportunity to learn and develop practical skills in social media management, digital communications, and brand promotion under the guidance of experienced professionals. KEY RESPONSIBILITIES Content Creation & Social Media Support • Assist in creating and scheduling content across social media platforms including LinkedIn, Instagram, X, Facebook, TikTok, and YouTube. • Support the development of content calendars and posting schedules. • Assist in drafting captions, social media posts, and other digital content. • Help maintain consistency in brand messaging and visual identity across platforms. • Participate in brainstorming sessions for content ideas and digital campaigns. Community Engagement • Monitor social media platforms for comments, messages, and audience interactions. • Assist in responding to inquiries and professionally engaging with followers. • Support efforts to grow online communities and increase audience engagement. • Escalate customer concerns, sensitive issues, or reputational matters to supervisors when necessary. Digital Marketing Support • Assist with the implementation of digital marketing campaigns and promotional activities. • Conduct basic research on industry trends, competitor activities, and audience preferences. • Support the team in identifying relevant content opportunities and social media trends. • Assist in maintaining marketing databases and content repositories. Analytics & Reporting • Support the collection and compilation of social media performance data. • Assist in preparing periodic reports on engagement, reach, and other social media metrics. • Learn to use social media analytics tools and reporting dashboards. • Help track campaign performance and document key observations. Administrative & Team Support • Provide administrative support for digital marketing and communication activities. • Assist with coordination of content approvals and campaign schedules. • Attend team meetings and contribute ideas for ongoing projects. • Support special projects and assignments as required.