Fresh Serve
Marketing Officer: Canteen/ Product Lines
Company
Role
Marketing Officer: Canteen/ Product Lines
Location
Job type
Full-time
Found on Mokaru
1 month ago
Salary
Job description
Develop and implement marketing plans to promote the canteen menu and packaged product range. Run targeted advertising campaigns on Facebook, Instagram, and Google Ads. Design and execute seasonal promotions, loyalty programs, and product launches. Content Creation & Digital Engagement Create engaging visual and written content for social media, websites, and marketing materials. Maintain and grow social media pages with regular posts, stories, and customer engagement. Collaborate with the Chef, production, and sales teams to capture high-quality product photos/videos. Sales & Brand Support Support field marketing to promote products to corporate and institutional clients. Develop POS materials such as flyers, menu boards, posters, and product catalogues. Represent the brand at food fairs, pop-up sales, and promotional events. Performance Monitoring Track and analyse campaign performance using tools like Meta Ads Manager and Google Analytics. Provide monthly reports with actionable recommendations. Requirements OND/HND/BSc in Marketing or Food Marketing, Communications, Business Automation, or related field. Minimum 2–3 years’ experience in marketing (experience in the food/hospitality industry is a plus). Strong digital marketing skills, including ad creation, targeting, and optimization. Proficiency with content creation tools (Canva, Adobe Suite, or similar). Knowledge of sales promotion techniques. Willingness to attend Trade Exhibitions Benefits Commission on achieved goals Trade trip bonus


