Senior Marketing Manager

The Role The Senior Marketing Manager role at Rapyder owns the account marketing, demand generation, events & digital. You will architect and execute ABM programmes, drive events from strategy to sales handoff, and plan & execute EDM / Digital campaigns - all with one lens: funnel & revenue contribution with an ROI focus. What You'll Own 1. Events & Field Marketing: Own the end-to-end events calendar across North, South & West: incubator events, webinars, ERTs, experiential formats, and large-format industry conferences: Objectives, Logistics & ROI. 2. Demand Generation: Build and execute integrated demand gen programmes across segments (Startup, Scale, Enterprise, SMB-Azure) that create accounts opened, meetings booked, and pipeline 3. ABM (Account Based Marketing): Run targeted account-based plays on dark and dark-focus accounts; own 1:1 and 1:few formats including executive micro-events, bespoke outreach, and intent-led sequencing in close coordination with Sales and SDR. 4. EDM & Digital Outreach: An AI first, oversee persona-driven EDM and WhatsApp campaigns (domestic + international) via the EDM Specialist; ensure email, drip, and digital flows are integrated with events and ABM 5. Agency & Partner Management: Manage agency DG campaigns, OEM co-marketing activations (AWS, Microsoft), and partner-led events; own vendor relationships and ensure proof of execution on every engagement. 6. Budget & MDF Management: Own the marketing budget across channels; manage MDF utilisation, claim timelines, and ROI accountability: every rupee spent must trace back to pipeline. 7. Cross-Functional Alignment: Work closely with BDR/SDR, Sales Group Account owners, and the brand team; ensure every campaign ends with a meeting-ready lead, an account opened, or a deal progressed. 8. Funnel Ownership & Reporting: Own overall marketing-sourced and marketing-influenced funnel targets; build and present weekly scorecards to CMO covering channel-wise funnel, meetings, and OB contribution. What We're Looking For: • 6–9 years in B2B / Tech marketing with a clear experience in Digital, Events, Field Marketing, ABM etc. • AI First Approach: It's the default operating mode. Every campaign, brief, and report should have AI in the workflow before it reaches a human. • Demonstrated ownership of funnel targets - own your funnel numbers, not just your campaign metrics • Hands-on events execution experience: you've briefed a vendor, managed a booth, and done the SDR handoff debrief after • Experience in planning and execute EDM campaigns: you set the brief, review the output, own the number • Bonus: AWS or Microsoft co-marketing / MDF management experienc