Principal Insights Analyst

We're looking for a Principal Insights Analyst to join us in this newly created role ! You'll become part of a global, growing SaaS company at an exciting point in our growth journey.

Based in Auckland CBD, you'll enjoy WFH days + lots of lovely benefits (more on those below).

Who are we?

• Plexure redefines the customer experience and drives results through personalized mobile marketing and next-generation loyalty programs for household names such as McDonald's.
• Our industry-leading customer engagement platform has over 300 million users in 65 countries around the globe.

What will you do?

• Partner with stakeholders across the business to solve complex commercial problems using data .
• Translate ambiguous business questions into clear analytical approaches , identifying the right data, methodologies, and success measures.
• Deliver insights and recommendations across areas such as marketing performance, customer value, operational efficiency, and commercial optimisation.
• Work closely with Insights, Product, and Engineering teams to shape analytical approaches, operationalise insights, and improve how data is used across the business.
• Develop new metrics, measurement approaches, and insight frameworks to better understand commercial performance and customer outcomes .
• Mentor and guide others within the Insights team, helping elevate analytical thinking , problem solving, and best practices.
• Use tools including SQL, Python, and Databricks to explore data, prototype analysis, and support insight generation.
• Contribute to evolving ways of working, including the use of AI-assisted analytics and modern Databricks capabilities.

What are we looking for?

• Strong analytics and insights experience, with the ability to solve complex business problems through data .

• Advanced SQL skills , along with working knowledge of Python for analysis, prototyping, and working with technical teams.

• Commercial thinking , with the ability to connect data and analytics to real-world business outcomes .

• Strong communication and storytelling skills , with the ability to explain complex ideas clearly to non-technical audiences.

• A structured, curious approach to problem solving , including asking thoughtful questions and challenging assumptions.

• A collaborative and consultative style, with the confidence to influence stakeholders and bridge business and technical teams.

What's in it for you?

• Paid wellness days! You'll get 4 each year + a paid day off in the month of your birthday.
• Ongoing career development and support - Receive ongoing coaching from your manager, the Head of Customer, Data & Operations, and a $2,000 yearly training budget to use towards upskilling yourself!
• Work from home allowance - we'll give you a one off payment of $1,000 to help you get set up at home. Plus, you'll have access to staff discounts at PB Tech to help your dollars go further.
• Fully paid health insurance for yourself and discounts for family members (Southern Cross - Wellbeing 2).
• We've got you covered with life insurance and illness or injury income protection too.
• Hospitality benefits - grab a free lunch or dinner in one of Sky City's restaurants (twice a year!) + you'll have a monthly credit at TANK.
• Summer hours ! If there's nothing pressing left to do on a Friday arvo, finish up at 1:00pm (December - February ).
• Free Udemy subscription – choose from more than 200,000 available courses online!
• Mental wellbeing support for you and your family such as EAP services through Workplace Options.
• We arrange a company-wide volunteering day once a year (paid of course).
• Subsidized parking in the garage of our office building.
• A brand new office and an active social club that organizes events each month.

Why do our employees love working for Plexure

• "I collaborate with a lot of teams across the business and have gained a lot of exposure to different areas."
• "We use state of the art cutting edge technology . It is great to work with different technologies."
• "You get appreciation for the work you do. I receive recognition from my leadership, peers and clients. I feel valued ."
• "We are a very diverse team - we have people from all over the world! We work hard but also like to have fun."