Director of UX

About LifeMD

LifeMD is transforming healthcare through intelligent digital experiences, scalable virtual care platforms, and AI-enabled healthcare innovation. Our mission is to make high-quality healthcare more accessible, personalized, and convenient for millions of patients nationwide.

We are building connected healthcare experiences that bring together patients, providers, pharmacy, care operations, and data into a seamless digital ecosystem focused on improving outcomes, engagement, and operational excellence.

About the Role

LifeMD is seeking a highly strategic and customer-obsessed Director of UX to lead experience design across patient experiences, physician workflows, and end-to-end digital care journeys.

This role will play a critical part in shaping how patients discover, access, engage with, and continue care across LifeMD’s healthcare platform. You will design experiences that improve trust, accessibility, engagement, provider efficiency, and long-term healthcare outcomes while helping scale one of the fastest-growing digital healthcare

ecosystems in the industry. The ideal candidate combines strong UX craft, systems thinking, customer empathy,

healthcare workflow understanding, and data-informed design decision making.

What You’ll Do

• Lead end-to-end UX design initiatives across patient acquisition, onboarding, consultation, treatment, pharmacy, and longitudinal care journeys
• Design intuitive and scalable physician and provider experiences that improve operational efficiency and care delivery workflows
• Create user flows, journey maps, wireframes, prototypes, and high-fidelity designs across web and mobile healthcare experiences
• Partner closely with Product, Engineering, Clinical Operations, Analytics, Growth, and Compliance teams to shape customer-centric healthcare experiences
• Use customer research, behavioral analytics, and experimentation insights to improve patient engagement, retention, conversion, and satisfaction
• Design AI-enabled healthcare experiences including personalization, intelligent workflows, recommendations, and automated engagement touchpoints
• Contribute to scalable design systems and accessibility standards across LifeMD’s digital ecosystem
• Advocate for human-centered, compliant, and data-informed design practices across healthcare experiences

What We’re Looking For

• 10+ years of UX/Product Design experience designing complex digital products and customer experiences
• Strong portfolio demonstrating end-to-end customer journey thinking and scalable systems design
• Experience designing healthcare, telehealth, SaaS, marketplace, or highly regulated digital experiences preferred
• Deep understanding of user-centered design methodologies, interaction design, information architecture, and accessibility principles
• Experience using analytics, experimentation, and behavioral insights to inform UX decisions
• Familiarity with AI-enabled product experiences and intelligent workflow design is a plus
• Strong communication, collaboration, and stakeholder management skills
• Ability to navigate ambiguity and operate effectively in fast-paced, cross-functional environments
• Annual Salary: $180,000 - $210,000
• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (Roth 401k)
• Life Insurance (Basic, Voluntary & AD&D)
• Flexible PTO Policy
• Paid Holidays
• Short Term Disability
• Training & Development