KOL & Affiliate Specialist

BIOTA Smart Home is a fast-growing smart home and pet tech brand. We are looking for a strategic and data-driven KOL & Affiliate Specialist to lead our influencer and affiliate programs while managing a team of affiliators to support high-impact marketing campaigns that drive sales.

This role will oversee KOL and affiliate initiatives for two brands:

• BIOTA (Smart Home & Pet Tech)
• Matrix (STB, Antennas, Remotes, and Cables)

Key Responsibilities

• Conduct comprehensive research to identify, approach, and build partnerships with key influencers and affiliates, particularly within the Home Living sector.
• Develop KOL and affiliate plans for daily activities and marketing campaigns, ensuring alignment with campaign objectives and timelines.
• Create and execute KOL and affiliate strategies focused on conversion and consideration goals to increase brand awareness and sales performance.
• Manage end-to-end paid KOL programs, including influencer selection, negotiation, briefing, execution, and performance evaluation.
• Lead negotiations to secure beneficial partnerships and collaboration agreements.
• Prepare clear and detailed briefs for KOLs and affiliates, including key messages, talking points, deliverables, content formats, do’s and don’ts, and posting schedules.
• Lead, mentor, and manage a team of two Affiliators (one for BIOTA and one for Matrix), ensuring continuous development and performance improvement.
• Collaborate closely with Social Media, Performance Marketing, and Graphic Design teams to support campaign execution.
• Monitor and prepare reports for upcoming, ongoing, and completed KOL and affiliate programs.
• Analyze campaign performance and provide actionable insights and optimization recommendations.
• Minimum 5 years of experience as a KOL & Affiliate Specialist or in a similar role.
• Proven experience leading and mentoring team members.
• Strong understanding of the influencer marketing, social media, and e-commerce landscape.
• Experience managing KOL and affiliate campaigns with conversion and sales-focused objectives is highly preferred.
• Ability to develop KOL and affiliate strategies aligned with overall marketing campaign goals.
• Strong research skills with the ability to identify relevant influencers, especially within the Home Living category.
• Excellent negotiation and relationship management skills.
• Strong analytical skills with proficiency in Excel, Google Sheets, or other data analysis tools.
• Ability to create clear, insightful, and actionable reports.
• Highly organized, detail-oriented, and capable of managing multiple projects simultaneously.
• Strong communication, coordination, and cross-functional collaboration skills.
• Willing to work 100% onsite in Daan Mogot, West Jakarta.

Why Join BIOTA?

• Lead KOL & Affiliate programs across two growing brands.
• Dynamic, collaborative, and fast-paced working environment.
• Opportunity to make a direct impact on brand growth and sales performance.
• Room for professional growth and career advancement.