Marketing and Social Media Coordinator (Part Time/Full Time)

About the Role

CTG Group is seeking a Marketing and Social Media Coordinator (Part-Time/Full Time) to support B2B marketing efforts across two of it's consumer-facing labels: apparel brand Charlie Paige and accessories brand Astral.

Our current focus is squarely on the B2B side of the business: engaging and supporting our retail partners through compelling content, consistent communication, and strong brand storytelling.

Key Responsibilities

Social Media

• Plan, design, and schedule engaging content across Instagram, Facebook, TikTok, and LinkedIn — with a B2B lens to engage and inspire our retail community
• Maintain a content calendar to ensure consistent, timely, and on-brand posting across both brands
• Film and edit short-form video content (Reels, TikToks, Stories) using CapCut and InShot, in line with current trends
• Source and edit visual assets in collaboration with internal teams and designers Write compelling copy across all social channels, adapting voice and tone for each brand
• Monitor and respond to inbound comments and messages in a timely, brand-appropriate manner
• Build meaningful relationships with followers, retail partners, and brand advocates Retailer Email & Rep Communications
• Plan and execute regular email campaigns to our retail partners — including collection highlights, staff picks, current promotions, and sneak peeks
• Create and contribute content to our weekly bulletin sent to the sales rep team, keeping them informed, energized, and equipped to sell
• Ensure all communications are on-brand, visually polished, and aligned with current campaigns

Retail Sales Enablement & Visual Tools

• Assist in creating visual tools to support retailer sell-through, including look books, styling guides, and merchandising visuals
• Collaborate with the marketing and sales teams to ensure assets reflect current collections and seasonal priorities
• Support asset creation for paid social advertising campaigns as directed

Shoot Coordination

• Coordinate ongoing content and campaign shoots, including planning, execution, model sourcing, and run of show
• Work closely with internal teams and external partners to ensure shoot output aligns with brand standards and content needs

Strategy & Analytics

• Support the development and execution of social and marketing strategies aligned with broader goals set by the team director
• Report on key performance metrics across social and email channels
• Use insights to continuously optimize content, posting cadence, and communication strategies
• Stay current on platform algorithm changes, new features, and industry best practices

Requirements

• 2–3 years of experience managing social media and/or marketing communications in a professional or agency setting
• Strong writing skills with the ability to adapt voice and tone across brands, platforms, and audiences
• Experience with email marketing platforms (e.g., Klaviyo, Mailchimp, or similar)
• Proficiency with social media management and scheduling tools
• Very comfortable filming and editing short-form video content using CapCut, InShot, or similar tools
• Experience with graphic design tools (e.g., Canva, Adobe Creative Suite)
• Familiarity with social media analytics and reporting
• Excellent organizational skills and the ability to manage multiple priorities in a fastpaced, small-team environment
• A portfolio or examples of social media work, email campaigns, or brand content (links welcome in your application)
• Experience working with fashion, lifestyle, or consumer product brands is a strong asset

Why Join Us

• Opportunity to work across two established and growing lifestyle brands, Charlie Paige and Astral
• A collaborative, start-up-style environment where creativity, initiative, and resourcefulness are celebrated
• Be part of a small, passionate team shaping the future of our B2B marketing and brand storytelling