Senior Brand Marketing Manager

POSITION SUMMARY

The Senior Brand Marketing Manager will help bring innovation to life across our portfolio through best-in-class new product launches. Sitting on the Brand Marketing team, this position will play a critical role in shaping how new products show up in the market-ensuring launches are rooted in clear product storytelling, strong brand expression, and thoughtful go‑to‑market (GTM) strategy. This role will partner closely with Product Management, Sales, Creative, Marketing Activation, Media, and eCommerce, acting as the connective tissue across teams. This position will lead launch strategy, will orchestrate the marketing content process, and champion social‑first, consumer‑centric execution that drives impact across channels, including DTC and Amazon.

CORE FUNCTIONS

Shape Brand‑Led NPD Launch & GTM Strategy

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Lead the brand and GTM strategy for new product launches, from early-stage positioning through post-launch optimization.

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Partner with Product Management to translate technical product innovation into clear, compelling consumer value propositions.

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Ensure launch strategies are aligned to brand standards, consumer insights, and channel requirements across DTC, Amazon, and social platforms.

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Introduce and apply launch frameworks, timelines, and planning rigor to improve upstream clarity and cross‑functional collaboration.

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Ensure every launch feels intentional, differentiated, and aligned with the RealTruck brand.

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Drive a test-and-learn mindset across launches, identifying opportunities to sharpen messaging, channels, and sequencing over time.

Orchestrate the Marketing Content Process

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Own the end‑to‑end marketing content process for NPD launches, serving as the strategic lead from brief through launch execution.

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Develop strong creative, social and content briefs that align product truth, consumer insight, brand voice, and channel needs.

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Partner closely with Creative to ensure final assets are cohesive, high quality, and distinctly RealTruck-while respecting creative ownership of final execution.

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Coordinate cross-functionally to ensure content is delivered on time, accurately and optimized for each launch phase and channel.

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Help prioritize assets and storytelling across launch moments to ensure clarity, consistency, and impact.

Champion Social‑First & Influencer Thinking

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Bring a social‑first mindset to new product launches, ensuring launches are designed to earn attention and engagement in modern social environments.

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Collaborate with Creative and eCommerce teams to develop briefs for platform‑native, performance‑minded social content.

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Partner closely with Media team to help shape creator strategies - ensuring the right stories, voices, and formats support each launch.

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Influence social launch plans and sequencing while aligning to eCommerce ownership of calendars, paid strategies and budgets.

Support Amazon & eCommerce Launch Excellence

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Help oversee Amazon launch strategy from a brand and CX perspective, ensuring new products are easy to find, easy to understand, and easy to shop.

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Partner with cross-functional teams to influence PDP readiness, including imagery, content hierarchy, storytelling, and launch accuracy.

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Ensure Amazon launches are fully integrated into broader brand, social, and GTM plans.

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Support optimization efforts post‑launch using performance insights, shopper behavior, and consumer feedback.

Cross‑Functional Collaboration & Execution

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Serve as a collaborative marketing lead across Product, Sales, Creative, Media, Marketing Activation, and eCommerce teams.

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Help align stakeholders on launch priorities, timelines, and executional expectations.

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Represent Brand Marketing in cross functional launch meetings and working sessions.

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Align cross-functional stakeholders-including Sales, Product, eCommerce, Creative, and Media-around a unified direction for each board-level initiative, eliminating duplicative communication and conflicting priorities.

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Support agency and vendor partners as needed for launch execution.

Measurement & Optimization

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Partner with analytics and channel teams to monitor launch performance and effectiveness across brand, social, and commerce metrics.

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Use insights and learnings to inform optimization, future launches, and evolving GTM best practices.

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Support reporting and post‑launch retrospectives to continuously improve launch excellence.

Board-Level Initiative Leadership & Executive POC

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Serve as the point of contact for board-level brand initiatives, including America 250, Smashmouth Marketing, and Media Strategy, providing a single accountable owner in place of the current multi-stakeholder model.

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Prepare and deliver initiative updates, performance recaps, and strategic frameworks to executive and board-level audiences, translating complex marketing activity into clear business impact.

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Make autonomous day-to-day decisions on initiative execution, sequencing, and resource coordination without requiring escalation to the Director or Sr. Director, freeing senior leadership for higher-order strategic work.

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Proactively identify risks, blockers, or misalignments across board-level programs and develop mitigation plans, escalating only when executive decision authority is required.

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Partner with the Sr. Director and Director to translate board-approved brand strategy into actionable program plans, serving as the operational bridge between executive intent and cross-functional execution.

QUALIFICATIONS & REQUIREMENTS

Education and Experience

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Bachelor's degree in marketing, business, or a related field is required.

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9+ years of progressive brand, product, or integrated marketing experience required, including 3+ years leading multi-stakeholder initiatives or teams - either through direct people management or as the accountable lead driving cross-functional alignment and execution.

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A brand‑led marketer who understands how to balance storytelling, strategy, and performance.

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Experience translating complex products into clear, consumer‑friendly narratives.

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Strong understanding of social‑first marketing and influencer‑driven content ecosystems.

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Familiarity with Amazon and eCommerce launch best practices, even if execution sits with partner teams.

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Proven ability to lead through influence and collaborate in matrixed organizations.

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Highly organized, strategic, and comfortable navigating ambiguity in fast‑moving environments.

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Experience in the automotive industry preferred.

Skills, Abilities, and Knowledge

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Strong strategic thinking combined with hands‑on execution skills.

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Ability to translate technical or complex product features into compelling consumer stories.

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Excellent written and verbal communication skills, including briefing and cross‑functional influence.

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Highly organized, detail‑oriented, and comfortable managing multiple launches simultaneously.

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Data‑informed mindset with curiosity to test, learn, and improve.

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Collaborative, adaptable, and comfortable navigating ambiguity in a fast‑paced environment.

Travel

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Occasional travel may be required.

SUPERVISOR RESPONSIBILITIES

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Lead: working team member who coordinates, supports, trains, and is a knowledge resource for other team members. No direct reports or supervisory responsibility.

PHYSICAL REQUIREMENTS

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This position is subject to sedentary work; Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects. Sedentary work involved sitting most of the time. Walking and standing are required only occasionally.

Physical Activities

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This position is subject to the following physical activities: talking, hearing, and the use of hands or wrists in repetitive motions.

Visual Acuity

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The worker is required to have close visual acuity to perform an activity such as preparing and analyzing data and figures; transcribing; viewing a computer terminal; expansive reading; visual inspection involving small defects, small parts and/or operation of machines (including inspection); using measurement devices; and/or assembly of fabrication of parts at distances close to the eyes.

Working Conditions

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This position operates in a professional office environment. This role routinely uses standard office equipment.

Perks That Go the Extra Mile : At RealTruck, we take care of our people-because they drive our success. Enjoy great benefits like medical, dental, and vision coverage, company-paid life insurance and disability, and a 401(k) with company match (eligible the first of the month after you start). Need balance? We've got wellbeing days and parental leave. Want to grow? Take advantage of educational reimbursement. Plus, earn referral bonuses and score exclusive employee discounts on RealTruck products. Great benefits. Great people. Even better careers.

What's Next?

Please take a moment to provide us with your resume and/or complete our online application. You will quickly receive an acknowledgment that you applied, and we will follow up with you again shortly.

About Us

RealTruck is the premier manufacturer and digital destination of accessories for truck, Jeep®, Bronco® and off-road enthusiasts around the world. Globally headquartered in Ann Arbor, Michigan, RealTruck's 6,000+ associates operate from 35+ facilities across four continents. RealTruck's leading product portfolio, which includes the Husky Liners total vehicle protection brand, boasts over 1,000 patents and pending applications. The company's omni-channel retail approach delivers a seamless consumer experience online at RealTruck.com, as well as through its 12,000+ dealer network and automotive (OEM) partnerships.

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