Marketing Lead

About Fasset Fasset is a regulated stablecoin neobank scaling financial access across emerging markets, with Indonesia as one of our most strategic growth markets.

Role Overview We are seeking a Marketing Lead to own all marketing activities in Indonesia. You will build and execute a localised marketing strategy that drives brand awareness, user acquisition, and community engagement across one of the world's most dynamic digital economies.

Responsibilities

• Develop and execute Indonesia's full-funnel marketing strategy (digital, community, influencer, PR, events).
• Manage and grow Fasset's brand presence across Indonesian social media platforms (Instagram, TikTok, X, Telegram).
• Lead influencer and KOL partnerships to drive authentic reach and user acquisition.
• Collaborate with the global Performance Marketing and CRM teams to localise campaigns.
• Plan and execute on-the-ground activations, sponsorships, and community events.
• Track and report on key marketing KPIs; continuously optimise spend and channel mix.

Requirements

• 4+ years of marketing experience with at least 2 years in a market-lead or senior marketing role.
• Deep understanding of the Indonesian digital marketing landscape and consumer behaviour.
• Experience with paid social, content marketing, influencer management, and events.
• Strong data literacy; able to work with analytics tools and dashboards.
• Native Bahasa Indonesia speaker with strong English proficiency.

Nice to Have

• Experience in fintech, crypto, or financial services marketing in Indonesia.
• Existing relationships with Indonesian crypto KOLs and media.