Growth Marketing Manager (Digital Subscriptions & Partnerships)

Growth Marketing Manager (Digital Subscriptions & Partnerships)

About Breville

Over the past 90+ years Breville has grown to become an iconic global brand, delivering kitchen products to over 70 countries around the globe. Breville enhances people’s lives through the delivery of brilliant innovation and thoughtful design based on deep consumer insights, empowering people to do things more impressively or easily than they’d thought possible in their own home and ultimately allowing them to “Master Every Moment”.

A career at Breville is truly a one-of-a-kind experience. It’s more than working for a global leader; it’s an opportunity to be a part of something that impacts people all over the world.

ChefSteps a partner brand of BRG Group is looking for a Growth Marketing Manager (Digital Subscriptions & Partnerships) to drive subscription growth and retention, as well as lead strategic collaborations across our digital content ecosystem. This role sits at the intersection of growth marketing, content strategy, and partnerships—owning initiatives that convert audiences into subscribers and deepen engagement over time.

This role requires a highly collaborative, proactive marketer who is both creative and analytically minded. The ideal candidate is comfortable operating in a fast-paced, cross-functional environment and can seamlessly shift between big-picture strategy and hands-on execution. You are an excellent communicator and relationship builder, able to manage internal stakeholders and external partners with equal confidence. You have a strong sense of ownership, curiosity, and a bias toward action is essential, along with the ability to navigate ambiguity, prioritize effectively, and continuously test and learn.

Above all, you bring a genuine passion for food, storytelling, and audience engagement. This is an individual contributor role and is site-based at our corporate headquarters and studio test kitchen in Seattle, WA.

Key Responsibilities

Subscription Growth & Lifecycle Marketing Own acquisition, conversion, and retention strategies for digital subscriptions. Plan and execute multi-channel campaigns (email, organic/social, in-app, web). Optimize funnel performance-from awareness through trial, conversion, and renewal. Develop and test offers, pricing strategies, and promotional campaigns. Partner with product and analytics teams to improve onboarding and subscriber experience.

Partnership Marketing & Collaborations

• Identify, negotiate, and manage strategic partnerships (products, brands, chefs, creators, platforms).
• Build co-marketing campaigns that drive subscriber growth and brand visibility.
• Collaborate with internal teams to integrate partners into content, product, and campaigns.
• Track and report on partnership performance, ensuring ROI and alignment with growth goals.

Campaign Development & Execution

• Brief and collaborate with creative teams on high-performing campaign assets.
• Lead campaign calendars aligned with editorial, product launches, and seasonal moments.
• Ensure consistency across channels while tailoring messaging for different audiences.
• Manage budgets, timelines, and deliverables across campaigns and partners.

Analytics & Optimization

• Analyze campaign performance, subscriber behavior, and cohort trends.
• Use data to inform testing strategies (A/B testing, segmentation, and messaging).
• Report on KPIs including CAC, LTV, churn, conversion rates, and engagement.
• Translate insights into actionable recommendations for growth and retention.

Cross-Functional Collaboration

• Partner with editorial and production teams to align marketing with content strategy.
• Work closely with product, engineering, and CRM teams to implement growth initiatives.
• Collaborate with finance and operations on forecasting, budgeting, and revenue tracking.

Qualifications

• 4-5 years of experience as a dynamic individual contributor executing digital, subscription, or growth marketing.
• Experience working in a DTC, media, or subscription-based business (food or lifestyle experience is a plus).
• Experience with subscription platforms, paywalls, and/or membership models.
• Proven track record of driving subscriber acquisition and retention.
• Strong understanding of lifecycle marketing, CRM, and performance channels.
• Experience managing partnerships, affiliates, or co-marketing campaigns.
• Data-driven mindset with proficiency in analytics tools (e.g., Mixpanel, Google Analytics, Looker, Amplitude, or similar).
• Strong project management skills with the ability to manage multiple campaigns simultaneously.
• Excellent communication and collaboration skills across creative, product, and business teams.

Preferred Experience

• Background in food, lifestyle, or creator-driven media.
• Familiarity with email/CRM platforms (Salesforce Marketing Cloud or similar).
• Experience working with talent, chefs, or influencers on branded campaigns.

To Apply

Come and make your mark with this global leader by applying today via the Apply Now button.

Breville Group is proud to be an Equal Employment Opportunity Employer.