elitez
Marketing Manager
Job description
Job responsibilities
- Strategic Planning & Development
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Create and implement comprehensive annual marketing strategies aligned with company goals and revenue objectives.
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Identify key customer segments, evaluate market trends, and develop competitive positioning plans.
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Establish and monitor key performance indicators (KPIs) such as CPA, ROAS, conversion rates, and player retention to evaluate campaign effectiveness.
- Campaign Coordination & Implementation
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Execute integrated marketing campaigns across various channels including social media, email, search engines, paid media, affiliate networks, and industry events.
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Supervise the production of marketing materials such as advertisements, landing pages, blog content, and promotional assets.
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Collaborate with internal departments and external partners to ensure campaigns are delivered on time and on target.
- Digital Marketing & User Acquisition
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Oversee and fine-tune paid advertising efforts across platforms such as YouTube, Meta, TikTok, and programmatic ad networks.
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Deploy SEO and content marketing strategies to grow organic visibility and improve search engine rankings.
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Use marketing automation tools (like HubSpot, Mailchimp, or CRM platforms) to personalize communication and increase user engagement.
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Develop remarketing and retention campaigns aimed at increasing customer lifetime value (LTV).
- Brand Management & Content Creation
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Maintain brand consistency throughout all marketing channels and materials, including web presence, social content, and paid campaigns.
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Drive the creation of compelling content including blog posts, videos, press releases, and social media updates that reflect the brands voice and messaging.
- Performance Analysis & Optimization
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Analyze campaign metrics through tools such as Google Analytics and CRM dashboards to assess success and identify improvement opportunities.
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Conduct A/B testing to refine creative elements, messaging, and conversion paths.
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Deliver actionable insights and performance reports to leadership, adjusting strategies as necessary for better outcomes.
- Team Leadership & Budget Oversight
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Manage and mentor marketing team members while coordinating with third-party vendors and agencies.
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Administer marketing budgets effectively to ensure optimal ROI across all initiatives.
Job Requirements
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Bachelor's degree in Marketing, Business Administration, or a related discipline.
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Over 4 years of marketing experience, with a minimum of 2 years in the iGaming sector.
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Proven ability to lead and execute successful multi-channel marketing campaigns.
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Deep understanding of digital marketing, media buying, and campaign optimization.
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Strong analytical capabilities with hands-on experience in performance tracking tools.
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Familiarity with CRM systems and marketing automation platforms.
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Demonstrated leadership experience managing cross-functional teams.
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Comfortable operating in a dynamic, fast-paced, and regulated industry environment.
