hrtx
Integrated Marketing Manager
Job description
We are looking for an experienced Marketing Manager to lead integrated marketing strategies across digital and traditional channels . This role is responsible for driving brand visibility, supporting sales growth, and executing high-impact campaigns in a fast-growing, multi-branch business environment.
The ideal candidate is both strategic and hands-on , with strong leadership experience and a proven track record in campaign planning, execution, and performance evaluation.
Key Responsibilities
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Develop and execute integrated marketing strategies aligned with business and sales objectives
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Lead end-to-end campaign planning, execution, and post-campaign analysis
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Ensure brand consistency across all ATL, BTL, and digital channels
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Oversee digital marketing initiatives including Facebook Ads, TikTok campaigns, and content execution
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Manage traditional marketing activities such as events, activations, and outdoor advertising
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Collaborate closely with Sales, Operations, and other internal teams to support growth initiatives
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Monitor campaign performance using data, reports, and customer insights to guide decisions
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Manage marketing budgets, suppliers, and agency partners
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Lead and develop the marketing team to ensure timely and effective execution of initiatives
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Support branch-level and regional marketing activities, including occasional travel
Requirements
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Bachelor's degree in Marketing, Business, or a related field
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Minimum 5 years of relevant marketing experience , with demonstrated people management exposure
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Strong background in Retail, FMCG, or Multibrand business environments
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Proven experience handling both digital and traditional marketing
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Hands-on experience with Facebook Ads and TikTok marketing
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Working knowledge of basic design tools (e.g., Canva, Photoshop )
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Strong analytical, communication, and project management skills
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Strategic thinker with the ability to translate insights into actionable campaigns
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Willingness to travel as required for branches and marketing activities
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Cebu-based candidates are highly preferred
