Senior Marketing Strategist - Beauty Industry

Our client is a fast-growing beauty and skincare company in Indonesia, dedicated to providing high-quality, innovative, and dermatologist-approved products. With a strong commitment to self-care and confidence, the company focuses on combining science-backed formulations with the latest beauty trends. Through continuous research and development, our client aims to empower customers with effective and safe skincare solutions.

Job Descriptions

• Define, create, and manage marketing acquisition efforts across awareness, consideration, and conversion using other channels.
• Analyze and identify the best content promotion trend to give further key recommendations in order to discover other ways of reaching customers and drive sales traffic.
• Handling the end-to-end process of the influencer marketing strategist, starts from approaching suitable KOL, creating & presenting the brief, and reviewing their performance.
• Ensure that a brand remains recognizable, up-to-date, and top of mind exciting to audience.
• Making sure that branding image is consistent across advertising and campaigns.
• Forecast marketing campaign growth and ROI for marketing campaigns, working closely with product development and business development team.
• Supervising advertising, product design, and other forms of marketing to maintain consistency in branding.

Requirements

• Bachelor's degree in any related field.
• Experience as a Marketing Strategist/KOL Strategist for 3 years.
• Extensive comprehension regarding content management activities.
• Good English proficiency both in writing and speaking.
• Excellent market acumen and up to date with the current social trends.