Head of E-commerce - Fashion Retail

This senior leadership role is responsible for driving the scale, growth, and profitability of a fashion retail e-commerce business. The Head of E-Commerce will develop and execute strategies to increase Gross Merchandise Value (GMV) by leveraging marketplace optimization, advanced analytics, strategic pricing, fulfillment excellence, and digital advertising revenue.

Key Responsibilities

Strategic Growth & Market Expansion

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Develop and execute aggressive growth strategies to increase GMV and market share.

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Identify and prioritize growth levers including market expansion, product diversification, pricing optimization, catalog enhancement, and promotional strategies.

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Position the brand as a leading digital retail platform in the region.

Customer Acquisition & Retention

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Design and implement customer acquisition strategies across digital marketing channels.

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Enhance customer retention through personalized experiences, loyalty programs, and superior service delivery.

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Drive initiatives that convert first-time purchasers into loyal, repeat customers.

Product & Market Portfolio Expansion

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Lead initiatives to expand product assortments and enter new market categories.

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Pursue regional and international market opportunities.

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Collaborate with merchandising and supply chain teams to ensure product availability aligns with demand.

Marketplace Ecosystem Management

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Drive seller onboarding processes with defined quality standards.

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Monitor and optimize seller performance metrics, addressing underperformance proactively.

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Develop programs to reduce seller attrition and enhance marketplace engagement.

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Lead account management teams in optimizing seller contributions to achieve growth objectives.

Data-Driven Strategy Development

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Collaborate with analytics teams to leverage data insights and performance metrics.

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Translate insights into actionable growth initiatives including targeted campaigns, dynamic pricing, and product optimizations.

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Foster a culture of continuous improvement through data-informed decision-making.

Technology Platform Optimization

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Partner with technology teams to enhance customer-facing digital products and marketplace infrastructure.

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Ensure effective utilization of technological platforms to optimize marketplace performance.

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Lead innovation initiatives in product design and platform features to improve customer experience and operational efficiency.

Team Leadership & Development

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Build and lead high-performing teams across digital marketing, e-commerce operations, and seller management.

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Foster a culture of innovation, accountability, and continuous improvement.

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Collaborate effectively with cross-functional teams including marketing, IT, finance, and supply chain.

Stakeholder Engagement

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Align strategies and initiatives with internal stakeholders to achieve business objectives.

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Engage with external partners and vendors to enhance platform capabilities and drive growth initiatives.

Qualifications & Experience

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15+ years in e-commerce growth leadership roles with a proven track record of scaling operations and increasing GMV.

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Demonstrated success in marketplace management, seller ecosystems, and performance optimization.

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MBA or advanced degree in Business, Marketing, or a related discipline preferred.

Core Competencies

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Strategic vision with hands-on execution capability.

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Deep expertise in digital marketing and customer acquisition.

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Comprehensive understanding of marketplace operations and performance metrics.

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Strong leadership and team development skills.

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Exceptional communication and stakeholder management abilities.

Essential Attributes

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Growth-oriented mindset with a focus on achieving and exceeding targets.

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Customer-centric with commitment to understanding and fulfilling customer needs.

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Innovative thinking and ability to implement creative solutions.

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Resilient and capable of navigating dynamic and challenging environments.

Value Proposition

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Lead a market-leading digital retail platform with opportunity to scale business significantly.

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Drive measurable impact in a high-growth e-commerce environment.

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Shape innovative solutions and strategies that influence the digital retail landscape.

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Build and lead a world-class e-commerce organization.