peergrowth
Marketing Manager - Footwear
Job description
We are looking for a dynamic and creative Marketing Manager with strong experience in the footwear industry. The ideal candidate must bring hands-on expertise in offline retail marketing , brand activation, and customer engagement strategies. This role will play a key part in strengthening brand presence, driving footfall, and supporting sales growth across retail outlets.
Key Responsibilities
Brand & Product Marketing
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Develop and implement marketing strategies specifically for the comfort footwear category.
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Plan seasonal campaigns, product launches, and retail activations.
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Ensure brand consistency across stores, merchandise displays, and promotional materials.
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Work closely with product, sales, and merchandising teams to align marketing with business goals.
Offline Marketing & Activation
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Lead in-store marketing , mall activations, kiosk promotions, and brand visibility programs.
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Oversee POS materials, window displays, and in-shop branding.
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Coordinate with malls, event organizers, and retail partners for offline promotions.
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Plan and execute customer engagement activities, sampling drives, and promotional events.
Retail Performance Support
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Analyze store performance and customer insights to optimize marketing strategies.
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Monitor competitor activities within the footwear and lifestyle category.
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Work with store managers to ensure marketing campaigns drive measurable impact.
Agency & Vendor Coordination
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Manage relationships with creative agencies, printing vendors, and activation partners.
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Review and approve marketing collaterals, visuals, and campaign creatives.
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Ensure timely delivery of marketing materials across all stores.
Budgeting & Reporting
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Manage marketing budgets for the footwear segment.
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Track ROI of offline campaigns and provide regular performance reports.
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Recommend improvements based on data and market trends.
Requirements
Experience & Industry Background
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Minimum 8 years of experience in marketing within the footwear, lifestyle, or fashion retail industry .
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Mandatory experience in offline marketing , retail activations, and in-store branding.
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Previous experience working with footwear brands is an advantage.
Education
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Bachelors degree in Marketing, Business, or a related field.
Skills & Competencies
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Strong understanding of retail marketing and consumer behavior.
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Creative mindset with an eye for visuals and branding.
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Excellent communication and vendor management skills.
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Ability to handle multiple projects and work in a fast-paced retail environment.
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Strong analytical and reporting skills.
