outsourcedin
Digital Marketing Manager - E-commerce (Remote)
Job description
Digital Marketing Manager – E-commerce (Remote)
Work From Home | Full-Time | AU Hours | PH-Based
OutsourcedIn is partnering with an Australian stationery e-commerce brand to hire a versatile Digital Marketing Manager to support website management, digital campaigns, and overall marketing performance.
This role focuses on e-commerce, email marketing, analytics, and campaign execution, while driving growth through data, automation, and optimisation.
The ideal candidate has strong hands-on experience in e-commerce, digital marketing, and analytics , and is confident managing multiple functions in a fast-paced environment.
About the Role
You will be responsible for managing the e-commerce website, executing digital marketing campaigns, and tracking performance across multiple channels.
This is a results-driven role requiring strong attention to detail, analytical thinking, and the ability to consistently deliver outputs that drive traffic, engagement, and conversions.
Key Responsibilities
Email Marketing & Automation
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Build and send campaigns using Klaviyo, Mailchimp, or similar
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Manage lists, segments, and A/B testing
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Set up automated flows (welcome, abandoned cart, post-purchase)
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Track and report campaign performance
Analytics & Performance Tracking
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Use Google Analytics and Google Search Console to monitor website performance
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Set up and manage tracking for campaigns and conversions
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Analyse traffic, user behaviour, and campaign performance
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Provide insights and recommendations for optimisation
E-commerce & Website Management
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Create and update product listings (titles, descriptions, pricing, variants)
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Optimise product pages, images, and collections
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Maintain inventory accuracy and coordinate with suppliers
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Perform regular checks for website issues, broken links, and outdated content
Digital Marketing & Campaigns
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Manage and support Google Shopping Ads and Google Ads campaigns
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Support SEO efforts including keyword optimisation and content updates
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Use CRM tools (e.g., HubSpot ) to manage leads and marketing workflows
Social Media Management
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Plan, schedule, and publish content across Facebook, Instagram, TikTok, and LinkedIn
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Write captions, create basic Canva content, and edit short-form videos
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Manage comments and DMs, escalate issues, and track FAQs
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Monitor performance and suggest weekly improvements
Mandatory Requirements
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4+ years experience in digital marketing or e-commerce roles
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Strong experience in e-commerce platforms (Shopify/WooCommerce)
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Proven experience in email marketing and automation
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Hands-on experience with Google Analytics and tracking setup
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Experience with SEO and website optimisation
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Experience managing Google Shopping Ads or Google Ads
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Familiarity with Google Search Console
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Experience in social media marketing and content management
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Experience using HubSpot or similar CRM tools
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Strong written and verbal English communication
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Highly organised, detail-oriented, and able to manage multiple tasks
Highly Regarded
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Experience in retail, DTC, or e-commerce brands
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Experience handling end-to-end digital marketing campaigns
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Strong understanding of conversion optimisation and customer journeys
KPIs
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Website traffic, engagement, and conversion growth
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Email campaign performance (open, click, conversion rates)
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Accuracy and quality of website and product management
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Effectiveness of digital campaigns and tracking
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Quality of reporting and analytics insights
