mfc-ith
Brand Manager
Job description
Job Title: Brand Manager
Department: Marketing
Reports To: VP Sales & Marketing
Role Purpose
To handle all marketing and purchasing activities related to designated brands.
Key Responsibilities
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Manage operational tasks related to the brand.
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Maintain contact with product suppliers.
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Supervise merchandise set-up with Sales Manager and product managers to ensure optimal shelving.
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Conduct regular field visits to stay updated with market developments.
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Visit current and potential customers to expand the client base and coordinate PR events.
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Perform feasibility studies before introducing new products.
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Train merchandisers on promotional techniques and coordinate with Sales Manager.
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Prepare regular reports on product performance.
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Support sales monitoring and decision-making based on market demands.
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Monitor product performance and suggest corrective actions with Finance and Sales teams.
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Oversee advertising and promotional activities.
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Manage stock ordering aligned with annual sales forecasts (with Finance and Supply Chain).
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Monitor stock levels, including expiry dates and reordering needs.
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Contribute to company sales forecasting and marketing strategy development.
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Propose and supervise promotional schemes.
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Recommend new products to boost company sales.
Qualifications
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Bachelor's degree in Business Administration, Marketing, or related field.
Experience
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Minimum of 3 years in a similar role.
Skills and Knowledge
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Languages: Arabic, English, and French
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Computer Skills: Proficient in MS Office; ability to learn statistical tools
