luminare-consulting
Brand Manager (Personal Care)
Job description
On behalf of our client, we are looking for a Brand Manager with details below:
Job Description
- Build and enhance the brand image of a Premium Cosmetic & Skincare brand.
- Develop strategies, plan, execute, and monitor marketing campaigns , while generating new ideas for the company.
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Responsible for both online and offline sales .
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Ensure and oversee all offline marketing activities in ATL and BTL channels.
- Ensure and oversee all online marketing activities on social media and digital platforms.
- Familiar with and experienced in utilizing e-commerce features on platforms such as Shopee, TikTok, and Tokopedia .
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Monitor and lead the E-commerce team to achieve sales targets .
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Manage CPAS ads, digital advertising, and KOL collaborations .
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Analyze marketing performance to drive continuous improvement.
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Efficiently manage the marketing budget to maximize results.
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Collaborate with internal marketing teams and other divisions such as Sales, E-commerce, Customer Service, Operations, and Finance .
Requirements
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A Bachelor's degree is required.
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Minimum 4 years of experience in the Skincare/Cosmetic industry .
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Strong passion for makeup and skincare .
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E-commerce experience is a plus .
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Ability to manage multiple brands/projects simultaneously.
