Community Engagement Ambassador & Marketing Coordinator

Community Engagement Ambassador & Marketing Coordinator

Location: Santa Rosa, CA

Brand: YogaSix

About the Role

YogaSix Santa Rosa is looking for a passionate, energetic, and creative Community Engagement & Marketing Coordinator to grow our local presence, foster authentic connections, and elevate the YogaSix brand in Santa Rosa.

If you love yoga, community building, and unforgettable experiences both in-studio and out in the community this is the opportunity for you. You'll be at the forefront of local marketing, events, partnerships, and content creation , helping us fulfill our mission: making yoga inclusive, energizing, and transformational for everybody .

Key Responsibilities

Member Experience & Studio Events

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Plan and execute weekly in-studio activations that surprise and delight (e.g., wellness vendor days, tea tastings, themed classes).

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Coordinate milestone celebrations for members (e.g., 100-class achievements, birthdays, transformation journeys).

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Highlight a "Member of the Month" with social features and exclusive perks like merchandise, class packs, or free workshops.

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Manage community boards, gratitude walls , and wellness challenges to boost connection and retention.

Local Partnerships & Community Outreach

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Build strategic partnerships with local businesses , wellness providers, and apartment communities to drive trial and engagement.

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Coordinate pop-up yoga classes at parks, farmers markets, coworking spaces, and community events.

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Establish corporate wellness programs with local companies, offering exclusive rates or tailored class experiences.

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Develop referral and incentive programs to reward member advocacy and stimulate organic growth.

Social Media & Content Creation

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Own the studios local Instagram and Facebook accounts - post daily stories, reels, and behind-the-scenes highlights.

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Collaborate with instructors to film engaging short-form videos (e.g., pose breakdowns, class intros, yoga tips).

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Launch creative social media contests and referral campaigns (e.g., Bring a Friend Free Week, Post-Class Glow Up).

Event Planning & Marketing

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Host quarterly themed classes and community events (e.g., Full Moon Flows, Holiday Yoga Parties, 108 Sun Salutations).

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Organize studio open houses and bring-a-friend events to drive lead generation and trial.

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Support major events like grand openings, anniversaries , and community days with vendors, giveaways, and live music.

Lead Generation & CRM Support

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Partner with the Sales Team to capture and nurture leads from events, social campaigns, and pop-ups.

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Keep marketing metrics up to date in the CRM and assist with lead follow-ups.

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Collect member and prospect feedback to continually optimize outreach and event strategies.

Qualifications

Experience

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12 years in marketing, community outreach, events , or boutique fitness .

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Yoga or wellness background is a strong plus.

Skills

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Excellent communicator and relationship builder

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Social media savvy (especially Instagram and short-form video trends)

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Highly organized, self-motivated, and resourceful

Personality

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Vibrant, approachable, wellness-oriented , and passionate about yogas power to transform lives

Location

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Must be local to Santa Rosa and able to attend events and pop-ups throughout the area

Why Join YogaSix Santa Rosa?

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Be part of a welcoming and transformative yoga community grounded in inclusion and growth

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Enjoy a flexible, creative work environment with passionate instructors and engaged members

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Make a lasting impact by helping more people discover the benefits of yoga for body and mind

How to Apply

Send your resume and a short video or note explaining why youre the ideal candidate to represent YogaSix Santa Rosa.

We want to know: How will you turn yoga into a movement in our city?