aswatsoneurope
Marketing Manager
Job description
Marketing Manager
Why Savers?
Savers is one of the UK’s fastest‑growing discount retailers, with 520+ stores bringing great value and brilliant service to high streets nationwide. We’re energetic, down‑to‑earth and all about people, helping our teams grow, develop and build real careers.
No two days are the same here; you’ll roll up your sleeves, make an impact and be part of a culture that genuinely cares. In 2026, Savers was certified as a Great place to Work for a third consecutive year, apply and find out why!
Be part of something bigger! Savers is part of AS Watson Group, the worlds largest international health and beauty retailer operating over 17,000 O+O (Offline plus Online) stores under 12 retail brands in 30 markets, with over 130,000 employees worldwide.
Here is the exciting bit… A typical day in this role includes:
As our Marketing Manager, you’ll play a key role in bringing the Savers brand to life across our stores and digital channels. You’ll lead exciting, customer-focused marketing campaigns that drive engagement, build brand awareness and help us deliver brilliant value to even more customers all while driving sales growth.
You’ll bring together creativity, commercial thinking and brilliant organisation to make sure campaigns land smoothly and make a real impact. Working closely with teams across Buying, Digital, Finance and our external agency partners, you’ll help turn great ideas into activity that supports our business goals and keeps customers at the heart of everything we do.
You will be the voice of the customer, living and breathing the Savers brand inspiring our colleagues, driving a customer first culture building customer love in every touchpoint of our O+O platforms.
Key Responsibilities
In-Store Marketing & POS
- Oversee the end-to-end process for in-store marketing materials and POS, ensuring alignment with trading priorities
- Collaborate with Buying and Marketing teams to brief, design, and produce promotional leaflets, window posters, in-store graphics, and other marketing assets.
- Manage third-party printer relationships, including timelines, costs, and quality control
Digital & Online Marketing
- Lead the planning and execution of online marketing initiatives, including social media strategy, content calendars, blogs, and customer emails
- Manage day-to-day activities of the marketing team to ensure timely delivery of digital content and campaigns
- Monitor and report on key KPI metrics such as followers, engagement and reach
- Together with the marketing team, monitor market trends and seek UGC opportunities
- Collaborate with the internal teams to develop and implement CRM strategies and digital marketing campaigns
Performance Marketing & Affiliates
- Plan and manage affiliate marketing and paid digital campaigns in collaboration with external affiliate agencies
- Drive traffic and sales performance on savers.co.uk, ensuring ROI and performance KPIs are met
- Provide monthly updates to wider business on performance
- Manage the relationship and contract for external agencies, including tender process
Brand & Media
- Champion brand consistency across all touchpoints and lead initiatives to grow brand awareness and customer engagement
- Liaise with media agencies to evaluate and activate advertising opportunities across print, digital, and out-of-home channels
Public Relations & Internal Communications
- Assist with social media opportunities at a local level and work closely with the People team on colleague engagement and social collaborations
- Provide support on training and guidance for store colleagues on local Social Media activity
- PR activity in collaboration with cross-business unit PR teams on ad hoc requests and brand stories
Trade Marketing & Supplier Collaboration
- Collaborate with the Buying team and trade suppliers to plan and deliver joint marketing campaigns and promotions, both in-store and online
- Ensure all campaigns are customer-focused, commercially driven, and aligned with brand standards
- Tenders & Contracts
- Lead the tender process for marketing related contracts, including affiliate platforms, media agencies and print suppliers
- Evaluate proposals with a focus on cost-effectiveness and service quality, delivering measurable savings and improved ROI
- Identify opportunities for cost savings or process optimisation to reduce spend without compromising impact
- Manage supplier relationships to ensure ongoing value, performance and budget adherence
This job is a good fit for you if you
- You love marketing and get excited by bringing ideas to life in a fast-paced retail environment
- You enjoy working across both traditional, print and digital marketing, and know how to make campaigns really land
- You’re passionate about being the voice of the customer and helping teams build customer love across every touchpoint of our O&O platform
- You enjoy leading people, playing to their strengths and helping them grow, develop and do their best work
- You keep close to market and customer trends, helping us stay fresh, relevant and one step ahead
- Use data and insights to challenge that status quo to keep us ahead of the competition
- You’re confident using AI and digital tools to work smarter, spark ideas and help others feel comfortable trying new ways of working
- You know that technology works best when it supports people, Balancing AI efficiency while keeping the human touch strong through coaching, empathy and great teamwork
What you will need
- Experience in a marketing management role, ideally within Health & Beauty, FMCG or Retail
- A great understanding of both traditional and digital marketing channels, and how to bring them together to create campaigns that really land
- The ability to juggle multiple projects, priorities and deadlines in a fast-paced environment
- Experience leading and supporting a team, helping others do their best work
- Brilliant communication, stakeholder management and leadership skills
- A commercial mindset, a love for customers and a passion for making marketing activities work hard
- Confidence working with external agencies and third-party suppliers to deliver great results


