Digital Marketing Manager

About Four Seasons

Four Seasons is powered by our people. We are a collective of individuals who crave to become better, to push ourselves to new heights and to treat each other as we wish to be treated in return. Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury with genuine heart. We know that the best way to enable our people to deliver these exceptional guest experiences is through a world-class employee experience and company culture.

At Four Seasons, we believe in recognizing a familiar face, welcoming a new one and treating everyone we meet the way we would want to be treated ourselves. Whether you work with us, stay with us, live with us or discover with us, we believe our purpose is to create impressions that will stay with you for a lifetime. It comes from our belief that life is richer when we truly connect to the people and the world around us.

About the location

Find your "pura vida", where adventure and relaxation meet. An unspoiled world of eco-luxury welcomes each guest to Latin America’s ultimate coastal retreat, offering unparalleled access to nature, adventure and relaxation. Central America’s exclusive Forbes Travel Guide Five-Star resort for six consecutive years, Four Seasons Resort Peninsula Papagayo, Costa Rica is the utmost location for adventure travellers, wellness seekers, culinary explorers, and cultural globetrotters. With customized itineraries for families and couples alike, we can’t wait for you to experience “Pura Vida” at Peninsula Papagayo.

At Four Seasons we consider life and work to be richer when we truly connect with the people and the environment around us.

Our family members are masters at their crafts – a gardener can become an artist, a manager a conductor, a chef an inventor. We look for employees who share the Golden Rule: people who, by nature, believe in treating others as we would have them treat us. We look for our people to characterize a shared passion for excellence and to infuse that enthusiasm into everything they do.

About Four Seasons Resort Costa Rica at Peninsula Papagayo

An unspoiled world of eco-luxury welcomes each guest to Latin America’s ultimate coastal retreat, offering unparalleled access to nature, adventure and relaxation. As Latin America's most exclusive resort with ten consecutive years of Forbes Travel Guide Five-Stars, Four Seasons Resort Peninsula Papagayo, Costa Rica is the utmost five-star resort in Costa Rica for adventure travellers, wellness seekers, culinary explorers and cultural globetrotters. With customized itineraries for multi-generational families, couples and friends alike, we can’t wait for you to experience “Pura Vida” at Peninsula Papagayo.

Position Summary

Four Seasons Resort Peninsula Papagayo, Costa Rica is seeking a talented and dynamic Digital Marketing Manager who shares a passion for excellence and infuses enthusiasm into everything they do.

This role is responsible for leading the Resort’s digital presence and e-commerce performance through strategic, creative, and data-driven marketing initiatives. The Digital Marketing Manager will develop and execute integrated campaigns that drive awareness, engagement, and revenue, while ensuring alignment with Four Seasons brand standards and delivering an exceptional guest journey across all digital and on-property touchpoints.

Key Responsibilities

Digital Strategy & E-Commerce

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Develop and execute the Resort’s digital marketing and e-commerce strategy to drive traffic, conversion, and revenue across all online channels

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Optimize performance across SEO, SEM, paid media, email marketing, and third-party platforms

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Identify opportunities to acquire new guests and increase retention of existing guests

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Continuously evaluate the digital booking journey and implement enhancements to improve conversion

Website & Digital Asset Management

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Maintain and update the Resort website to ensure optimal performance, user experience, and search engine visibility

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Manage Resort content across Four Seasons platforms, including FS.com and the FS Mobile App

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Execute targeted digital campaigns, landing pages, and content updates aligned with commercial objectives

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Ensure all digital assets reflect brand standards and current messaging

Social Media & Content

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Manage the Resort’s social media platforms and develop a strategic content calendar that supports brand storytelling and business goals

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Create and curate compelling, on-brand content that elevates engagement and reach

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Oversee creative production, including photography and videography, ensuring consistency with brand guidelines

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Manage influencer partnerships, hosted stays, and user-generated content initiatives

Reputation & Community Management

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Monitor and manage the Resort’s online presence across social and review platforms, including TripAdvisor, Yelp, and Revinate

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Respond to guest feedback in a timely and professional manner, maintaining the Resort’s reputation for excellence

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Build and maintain relationships with local and regional digital partners, influencers, and media

Campaign & CRM Marketing

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Plan and execute integrated digital campaigns to support key business segments and seasonal initiatives

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Manage email marketing strategy, including database segmentation, campaign deployment, and performance tracking

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Develop initiatives that support guest engagement, loyalty, and repeat visitation

Analytics & Performance Reporting

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Track and analyze digital performance using platforms such as Google Analytics, Adobe Analytics, and other reporting tools

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Provide regular performance reports and insights to guide decision-making and optimize results

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Monitor key metrics including website traffic, engagement, conversion, and ROI, and recommend actionable improvements

On-Property Marketing Integration

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Partner with Resort departments including Rooms, Food & Beverage, Spa, and Recreation to promote on-property experiences

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Support marketing and promotion of events, activations, and seasonal programming

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Ensure alignment between digital campaigns and the on-property guest experience

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Identify opportunities to drive incremental revenue through in-resort offerings and experiences

What you will bring to the Role

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Minimum 5 years of experience in digital marketing, marketing communications, or public relations

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Strong understanding of digital channels, analytics, and performance marketing

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Experience managing social media platforms and content development

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Excellent communication and interpersonal skills

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Strong organizational skills with the ability to manage multiple priorities

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Proficiency in Microsoft Office and Adobe Creative Suite

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Photography, videography, or creative production experience preferred

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Self-starter with a collaborative mindset and a strong attention to detail